Psychological Critical Perspective Essay Example for Free

Psychological Critical Perspective Essay The utilization of a psychological critical perspective in literature entails the utilization of a specific psychological perspective to be used in the assessment of the various elements within the text as they are related to both the author and the intended audience of the work. Bernard Paris (1997) states that the use of psychology in the analysis of a literary text enables us â€Å"to understand the behavior of characters in literature from the past, to enter into their feelings, and to enrich our knowledge of ourselves and others through an understanding of their inner conflicts and relationships† (p. xii). In line with this, what follows is a psychological analysis of the representations of life and death in Sophocles’ Oedipus Rex and Susan Glaspell’s Trifles. Within Sophocles’ Oedipus Rex, the psychological representation of death is evident in the representation of the sphinx. The sphinx, as a mythical creature, represents perplexity and death. In its many versions, the sphinx may be said to be a representation of perplexity in its employment of riddles in its interaction with human beings. Furthermore, it may be said to be a representation f death since it is depicted as a creature that brings death [or at least bad luck or misfortune] to those who cannot solve its riddles. In Greek mythology and drama, this creature is depicted as a beast with a feminine gender. Though generally regarded as an unhappy monster, the sphinx also serves as a symbol of femininity, power and confusion. In Sophocles’ Oedipus Rex, one may infer that in Greek tragedy, sufferings and tribulations are intertwined with the hero’s existence. To a certain extent, one may say that in the case of Oedipus Rex, the sphinx defines the existence of Oedipus; his ‘being a hero’, so to speak. The same holds true for the sphinx. In other words, the hero and the villain define each others’ being. Note for example that within the text itself, Oedipus’ existence is intertwined with the Sphinx in the sense that the Sphinx and hero are twin-born. In terms of its monstrosity, the sphinx is depicted in many ways. These depictions are as follows. In Oedipus Rex, she is depicted as a singing sphinx that has permitted the oversight of dark secrets as well as a winged maiden with crooked talons who sang darkly. Oedipus’ incapacity to discern both the oracle at Delphi and the true nature of the sphinx and its closeness to himself present us with a rather different view about human nature and the ancient Greeks’ belief in fate. The sphinx reminds us of two things. First, it reminds us of our inability to fully know ourselves because of human nature’s enigmatic character. Second, it poses significant questions with regards to human freedom and our capacity for choice. In other words, it toys on the idea whether freedom and choice are mere illusions that human beings would like to think that they possess when in fact, they do not. Within this context, life and death are represented within Oedipus Rex in such a way that it places emphasis on the difficulty of discerning the conditions of life. Such a difficulty is mirrored in the portrayal of the Sphinx as well as the Sphinx’s relation with the hero of the text. As opposed to this, Susan Glaspell portrays life and death differently in Trifles. Trifles recounts the tragedy that occurs within marriage during instances wherein there is an absence of homosocial dimensions in a woman’s life. Within the text, life and death are represented in such a way that they are made to be seen within the context of a masculine gaze. The reason for this lies in the subjectivity of the portrayal of both freedom and objectivity within the text. Consider for example the case of Mrs. Hale and Mrs. Peter who both tried to conceal the evidence of Minnie’s crime. One might note that such a decision mirrors a certain amount of freedom on both characters’ part. Both characters may be said to possess freedom in the negative sense that they may choose to omit specific information that they have however the subjectivity of this freedom is evident if one considers that the psychological reason for omitting such an information may be traced to their embeddedness within a masculine point of view that requires them to maintain the existence of order within their immediate surroundings. Life and death, within Trifles, may be said to be determined by a patriarchal point of view. Such a point of view, however continuously contradicts the feminists perspective as can be seen in the controversies that arose as a result of Minnie’s death. References Bernard, P. (1997). Imagined Human Beings: A Psychological Approach to Character and Conflict in Literature. New York: NYU P. Glaspell, S. (2003). Trifles. Np: Thomson Wadsworth. Sophocles (1991). Oedipus the King: Oedipus Rex. Trans. George Young. London: Dover.

death penalty :: essays research papers

Almost 18 years ago an innocent wife and mother to two, named Sarah Bryne, received a call by her husband’s old college roommate. He explained to her that he and his wife were staying at a secluded motel near her work and were only staying for the weekend. She left work early to go and meet him and his wife. When she arrived he was alone. Once she was inside and the door closed he raped her. After raping her he stuffed her inside a small trunk, put the trunk in the back seat of his car and drove away. She made a help me sign in red lipstick and slid it through the trunk. Many motorists saw this plea and called the police. But before they could catch up he stopped on a secluded farm road, ripped her out of the trunk, strangled her with a necktie, broke her neck, and then finally finished the torture by stabbing her 14 times. He then put her mangled body back in the trunk and drove home to his wife and kids (1). There is only one offence in the state of Washington that you can receive the death penalty for and that is aggravated murder in the first degree. To receive this punishment one must plan out his act and in committing the crime commit an aggravating circumstance (3). Stabbing + raping + breaking a neck + strangulation all add up to an aggravated circumstance. It’s for people like this that we have instituted the death penalty. The death penalty is a just punishment, but like any system it does have some flaws. Although the death penalty does not work too well as a general deterrent it does work as a specific deterrent. Specific deterrent means that the penalty is keeping the offender from re-offending (2). Studies show that those who commit murder, if given the chance, re-offend. But some may wonder, isn’t life in prison keeping them from committing the crime again? The Criminal Justice Legal Foundation states that â€Å"the leading cause of death among prison inmates is murder by other inmates. A murderer serving a life sentence has no reason at all to refrain from killing other inmates or guards, or from hiring other criminals outside of prison to kill those who helped convict them.† But on the other hand the death penalty offers the opposite effect when it comes to general deterrence.

Cell Phones are a Necessity of Life Essay

Cell phones are not an advanced gadget on the scene. It was developed in 1947 in the form of a car mobile phone. The hypothesis of cellular phone was produced by Bell Laboratories with the permission of FCC (Federal Communication Commission), and had everything to do with broadcasting and sending a radio or television message out over the airwaves. There was a scientist who gave a advanced shape to the same accessory. Dr Martin Cooper, a former general manager in Motorola, made the basic call on a portable cell phone in nineteen seventy-three. The premier ever cell phone was very ample and bulky. It resembled a radio frequency accessory. The weight of Motorola’s introductory cell phone was 2 pounds. Presently, the structure of cell phones has evolved to match the style and comfort of the user. It is uncomplicated to tailor cell phones by choosing its features and functions for one’s comfort. There are phone covers that change the face and design of the contraption. Various accessories are available such as car chargers, belt clips, phone covers, data cables and etc. Cell phones emerged as a apparatus of luxury, but presently it plays a much bigger and considerable role. One can gather wireless Internet service through your cell phone, with web and email capability. A cell phone with a mini web browser can relief retrieve web emails and chat while you are on the move. A extraordinary kind of browser is used for surfing the net on a small cell phone screen. If internet use is a must, make sure that when buying a cell phone you make the choice for graphic browser capability instead of a text-based browser. In addition, if you think you will browse the wireless Internet often, you may desire to consider buying a cell phone with a larger than average display size. There are International websites that allow sending mails, without having a computer. All you need is a basic GPRS enabled mobile phone and you can access your mail on your cell phone anytime and anywhere. It seems that cell phones have become a bed-side essential for us today. It is no longer a device of entertainment. From local weather forecast in the morning to your  loved ones valuable night messages, it keeps you connected all the time. With cell phones becoming a gadget with all the modern technology, its theft is growing across the world. In a survey in the UK, a cell phone is stolen every three minutes. In the United States, the statistics are very analogous. By keeping a note on the IMES identification that each phone has, you can trace a phone. This is quite the tedious process. The IMES code is individual to each cell phone and when you lose your phone, you can refer the code to your network provider as well as handset provider and trace back the cell phone, or at least block the applications in the phone. The person who stole the cell phone can’t use it after the IMES code is blocked. Cell phones have become a very popular consumer electronic product. With the availability of internet connection, cell phone as broaden even deeper its options of uses. You must also note that GPS capability is a life saver for tracking cell phone users who are in emergency situations. Cell phone usage has become a necessity of life. People cannot live without their cell phone. What was once considered a luxury item in the early days, cell phones are a must have item at every waking moment.

Civil War Union Pension Records Family History Research

Civil War pension applications and pension files at the National Archives are available for Union soldiers, widows and children who applied for a federal pension based on their Civil War service. The resulting Civil War pension records often contain family information useful for genealogy research. Record Type: Civil War Union pension files Location: United States Time Period: 1861–1934 Best For: Identifying battles in which the soldier served and individuals he served with. Obtaining proof of marriage in a Widows Pension file. Obtaining proof of birth in the case of minor children. Possible identification of the slave owner in the pension file of a former slave. Sometimes tracing a veteran back to prior residences.   What are Civil War Union Pension Files? Most (but not all) Union army soldiers or their widows or minor children later applied for a pension from the U.S. government. In some cases, a dependent father or mother applied for a pension based on the service of a deceased son. Following the Civil War, pensions were initially granted under the General Law enacted on 22 July 1861 in an effort to recruit volunteers, and later expanded on 14 July 1862 as An Act to Grant Pensions, which provided pensions for soldiers with war-related disabilities, and for widows, children under sixteen years of age, and dependent relatives of soldiers who died in military service. On 27 June 1890, Congress passed the Disability Act of 1890 which extended pension benefits to veterans who could prove at least 90 days of service in the Civil War (with honorable discharge) and a disability not caused by vicious habits, even if unrelated to the war. This 1890 Act also provided pensions to widows and dependents of deceased veterans, even if the cause of death was unrelated to the war. In 1904 President Theodore Roosevelt issued an executive order granting pensions to any veteran over the age of sixty-two years. In 1907 and 1912 Congress passed Acts granting pensions to veterans over the age of sixty-two years, based on the time of service.br/>   What Can You Learn From a Civil War Pension Record? A pension file will typically contain more information about what the soldier did during the war than the Compiled Military Service Record, and may contain medical information if he lived for a number of years following the war. The pension files of widows and children can be especially rich in genealogical content because the widow had to provide proof of marriage in order to receive a pension on behalf of her deceased husbands service. Applications on behalf of the soldiers minor children had to supply both proof of the soldiers marriage and proof of the childrens birth. Thus, these files often include supporting documents such as marriage records, birth records, death records, affidavits, depositions of witnesses, and pages from family bibles.   How Do I Know if My Ancestor Applied for a Pension? Civil War federal (Union) pension files are indexed by NARA microfilm publication T288, General Index to Pension Files, 1861-1934 which can also be searched online for free at FamilySearch (United States, General Index to Pension Files, 1861–1934). A second index created from NARA microfilm publication T289, Organization Index to Pension Files of Veterans Who Served Between 1861–1917, is available online as the Civil War and Later Veterans Pension Index, 1861-1917 on Fold3.com (subscription). If Fold3 is not available to you, then the index is also available on FamilySearch for free, but only as an index—you will not be able to view the digitized copies of the original index cards. The two indexes sometimes contain slightly different information, so it is good practice to check both.   Where Can I Access Civil War (Union) Pension Files? Military pension application files based on Federal (not State or Confederate) service between 1775 and 1903 (before World War I) are held by the National Archives. A complete copy (up to 100 pages) of a Union pension file can be ordered from the National Archives using NATF Form 85 or online (select NATF 85D). The fee, including shipping and handling, is $80.00, and you can expect to wait anywhere from 6 weeks to four months to receive the file. If you want a copy more quickly and cant visit the Archives yourself, the the National Capital Area Chapter of the Association of Professional Genealogists can help you locate someone you can hire to retrieve the record for you. Depending on the size of the file and the genealogist this may be not only faster, but also no more expensive than ordering from NARA. Fold3.com, in conjunction with FamilySearch, is in the process of digitizing and indexing all 1,280,000 Civil War and Later Widows Pension Files in the series. This collection as of June 2016 is only about 11% complete, but will eventually encompass approved pension case files of widows and other dependents of soldiers submitted between 1861 and 1934 and sailors between 1910 and 1934. The files are arranged numerically by certificate number and are being digitized in order from lowest to highest. A subscription is required to view the digitized Widows Pensions on Fold3.com. A free index to the collection can also be searched on FamilySearch, but the digitized copies are only available on Fold3.com. Original files are located at the National Archives in Record Group 15, Records of the Veterans Administration.   Arrangement of Civil War (Union) Pension Files A soldier’s complete pension file may consist of one or more of these separate pension types. Each type will have its own number and prefix identifying the type. The complete file is arranged under the last number assigned by the pension office. SO (Soldiers Original) - When a solider applied for a pension, his application was assigned a number and designated as SO, for Soldiers Original or Survivors Original. If a soldiers pension application was rejected, the file will still appear under the SO number. SC (Soldiers Certificate) - Once a pension was granted, the application was moved into a new file and was assigned a certificate number identified with the prefix SC, for Soldier’s Certificate. The original application number became void. WO (Widows Original) - Similar to a soldiers pension application, but designated WO, for Widows Original. If the widow was applying to continue her deceased husbands previously approved pension benefits, her application then became a part of the soldiers file. If a widows pension application was rejected, the file will still appear under the WO number. WC (Widows Certificate) - Once a widows pension was granted, a certificate number was issued and designated as WC, for Widow’ s Certificate. The entire file, including the original soldiers application and certificate (if applicable) was then moved into the Widows file under the new certificate number. Widows files also include the applications of minor child and dependent parents. C XC (Certificate Files) - Beginning in the 20th century the system was consolidated. New pension applications were given a permanent certificate C number. Old files created prior to the change were transferred (X) to the C pension series and were designated with an XC number to denote the transfer to the new system. The last number used by the pension office is generally the number under which the entire pension file is located today. If you cant locate a file under the expected number, there are a few cases where it may be found under a previous number. Be sure to record all numbers found on the index card!   Anatomy of a Civil War (Union) Pension File A handy booklet titled Orders, Instructions, and Regulations Governing the Pension Bureau (Washington: Government Printing Office, 1915), available in digitized format for free at Internet Archive, provides an overview of the Pension Bureaus operations as well as an explanation of the the pension application process, describing what types of evidence were required and why for each application. The booklet also explains what documents were to be included in each application and how they should be arranged, based on the different classes of claims and the acts under which they were filed. Additional instructional resources can also be found on Internet Archive, such as Instructions and Forms to be Observed in Applying for Navy Pensions under the Act of July 14, 1862 (Washington: Government Printing Office, 1862). Further details on the various pension acts can be found in an report by Claudia Linares titled The Civil War Pension Law, published by the Center for Population Economics at the University of Chicago. The website Understanding Civil War Pensions also provides an excellent background on the various pension laws affecting Civil War veterans and their widows and dependents.

Speech At The Newtown, Connecticut Prayer Vigil For The...

Sandy Hook. It is crazy how all you need to understand an event is a title. By not say much there is a great chance that you already feel the emotion of Sandy Hook, you know what it means and what it stands for. It is sad, yes, but it is an event that will never change and that challenged a nation as a whole. Opportunities like these, although tragic, are moment in which we can see the true nature of our leader—the president. In Obamas speech at the Newtown, Connecticut prayer vigil for the victims of the sandy hook event, we see a glimpse of what the president means to his people (in Theodore Roosevelt s eyes) and also how Mass media has changed the view of audiences during this tragic event. Following the shooting at the elementary school of Sandy Hook in Newtown, Connecticut President Barack Obama attended the vigil of the victims hosted at a local high school. In the case that you where unaware of the event, Sand Hook was an elementary school in which twenty children died , along with six adults at a shooting cause by a disturbed individual. The armed individual approached the school campus with preset negative intentions of what he was planing to do. Since nothing like this has happened before the school was unprepared for what was to come, but acted as courageously as possible to protect the student attending that evening. After the fact schools of all levels revised their safety protocol for better preparation in the event of this reoccurring. Although president

Prostitution Is The Practice Of Engaging And Sexual...

Prostitution is the practice of engaging in sexual activities with someone for payment. Although female workers are more prevalent in this profession there are male that make up a small portion of those who perform this trade. Male sex works are often underrepresented in studies. Male prostitutes are categorized in four groups each of which different motivations for sex work have. Male prostitution is following the trend of female prostitution and increasingly moving online. Much like their female counter parts the human immunodeficiency virus (HIV) is a constant worry. Education on how to avoid or deal with is necessary to the male prostitutes knowledge. In this paper, the motivating factors for each classification of male prostitution, characteristic of male internet escorts and method of attracting clients, and male prostitutes HIV causes. The male Sex worker like their female counterparts have been forced into to prostitution by similar means. Researcher Michel Dorais has classified male sex workers into four group. Each of these groups is used to describe how and why males have be forced to prosue this occupation. The first group Dorias describes is the outcast. The outcasts living situation is described as â€Å" ‘dire poverty’,’substance abuse’, ‘the group comprising all confirmed cases of HIV transmission’ †(233). Outcast enter the sex trade for strictly monetary needs. The second group are called part-timers. The part-timer is categorized as trying to â€Å" ‘make endsShow MoreRelatedProstitution Is The Practice Or Occupation Of Engaging Within Sexual Activity With Someone For Payment1592 Words   |  7 PagesProstitution is the practice or occupation of engaging in sexual activity with someone for payment. Leonard Territo and George Kirkham define prostituti on as one who sells sexual favors for money, products, or privileges (Territo Kirkham, 2010). There are different types of prostitution: street, escort/out-call, and brothel. Street prostitution is illegal throughout the United States and tends to be clustered in certain areas known for solicitation. Escort/out-call prostitution is where an agencyRead MoreProstitution : The Practice Or Occupation Of Engaging Within Sexual Activity With Someone For Payment2495 Words   |  10 PagesKevin Law Mrs. Molnar Period 1 AP Language January 20th, 2015 Prostitution is as stated, â€Å"the practice or occupation of engaging in sexual activity with someone for payment.† (Google) Prostitution is a worldwide issue effecting the lives of many men and women, an ancient profession which has been dated back to 2400 B.C. It arrived in America with the early European settlers, however, Native Americans did not engage in this practice. 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The whole subject of prostitution is full of ambiguities and hypocrisies; we generally think of the transfer of money as the element that makes prostitution a crime although money plays a subtle part in all sorts of sexual relationships. We define prostitution as systematic sexual violence and oppression against women and girls. The definition of prostitution includes not only the exchangeRead MoreProstitution Is Legal For Human Trafficking1010 Words   |  5 Pagesnumber is increasing. Prostitution is legal but human trafficking is not. How can we make prostitution legal and then not expect is to lead to more human trafficking around the world. Prostitution is the practice or occupation of engaging in sexual activity with someone for payment. Usually when you think about prostitution you think about out of the United States. But, now in the United States 1 out of 50 states have prostitution legal. Nevada is the only state where prostitution is legal. But it isRead MoreThe Ethics Of Prostitution Throughout Canada1671 Words   |  7 PagesIndeep Kular Professor Victoria Burke Social Issues- PHLB05H3 November 6, 2015 The Ethics of Prostitution in Canada The practice or work of engaging in sexual activity with someone for payment is known as prostitution. Although some may frown upon it, it is an honest occupation and a source of income for numerous women in Canada. The woman’s perspective in this field should be emphasized and considered to be most important. 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Branding And Interactive Advertis Through †Myassignmenthelp.Com

Question: Discuss About The Branding And Interactive Advertising Through? Answer: Introducation Woolworths Supermarket is one of the leading brands in Australian retail industry that deals in providing the varied range of groceries as well as other products to different segment customers. The renowned grocery store chain own by Woolworths Limited which currently operates around 1000 provisions in the Australian market. Of which 968 are the supermarkets and 19 are the convenience store that carries the same name with the same logo. In addition to this, Woolworths relies on their 115,000 team members within stores, supply centers as well as support offices to offer superior or standard of services to customers along with varieties of product ranges and convenience(About Us, 2017). Along with Coles supermarket Woolworths directly creates duopoly market in which both the supermarkets are in the dominant position and have full control over the market. Both the supermarket chains together contribute around 80% of the Australian market. The leading supermarket also provides the range of fresh foods and groceries items to their Australian customers for this supermarket is closely working with the farmers and growers. That results in providing quality and best food items to the company. Therefore, sourcing around 96% of fresh vegetables and fruits compose the Woolworths Australia a Fresh Food People. Along with the groceries items, Woolworths also have their own privately labelled brand that accomplishes different needs of customers(Tripathi, 2017). For instance, Macro Wholefoods Market this personally labelled brand provides the range of goods for families such as vegetarian foods, gluten-free diet, etc. It also provides such products that are certified organic and assists biodiversity. With the increasing competition in the retail industry, Woolworths focuses on framing different marketing objectives that will support the cited firm to sustain in the market. The key marketing objective of Woolworths is to sell their maximum products and generate huge revenue as possible. Another marketing goal of the supermarket chain is to increase customer traffic towards their labeled products. Apart from this marketing objective of Woolworths also include building loyalty among their customers so that they may easily engage in repeat purchasing of their products. Target audience segment analysis Woolworths one of the largest growing supermarket chains in Australia mainly engages in segmenting their market so that they can accurately target the audiences. With the help of proper analysis of target audience management of the cited firm can easily segment their different range of products(Ashley Tuten, 2015). The supermarket chain mainly focuses their audiences by involving in demographic segmentation and psychological segmentation. With the effective target marketing company can easily engage in such practices where the offered products and services by Woolworths meet the desires and needs of the ultimate customers. The significance of targeting the segment is that company become aware regarding the requirement of individual and provide them required products that further results in increasing their sales. The cited supermarket indulges in providing privately own labelled food that is healthier and organic. Therefore, to supply their own labelled food, Woolworths use psychographic segment in which they will segment people by their lifestyle. The fundamental assumption related with psychographic segmentation is that choices of people play the significant role in purchasing the goods and services. In the present context of healthier lifestyle people focuses on consuming healthier and organic food items(Thorson Moore, 2013). Thus, with the psychographic segmentation, they would supply their labelled food to target audiences that ultimately benefit the supermarket in increasing their profit. Apart from this, for selling clothing apparels, Woolworths engage in segmenting their market by demographic factors such as age, gender, income, education, etc. The supermarket provides the different range of apparel that is for men, women as well as children. Communication (advertising) objectives To sustain in the competitive scenario, it is required by the leading supermarket chain to engage in developing communication (advertising) objectives. The principal purpose of setting goals is to inform influences and remind the customers regarding their products and service in which Woolworth's deals. There are different communications objectives of cited firm are as follows- The key communication (advertising) goal of Woolworths includes developing brand awareness as well as imparting education regarding the company to the mass of audiences. For the established business they must engage in providing the reward to their customers at no expense while purchasing their products(Bacile, Ye, Swilley, 2014). On the other hand, involving in sponsorship of the particular product it also benefits in reaching the mass of audiences that ultimately increase their brand awareness. Another communication objective includes promoting products and company knowledge within the Australian market. With the help of heavy promotional activities and practices company can effectively market their assorted range of goods. Thus it will support the company in informing customers regarding their products and services so that they may involve in purchasing activity. Apart from this, communication objective also includes positioning of Woolworths in the Australian retail industry(Slater, 2015). The supermarket chain has distinctive food products that make it different from their competitors. Thus, the objective is to communicate all these unique products to their target customers that result in effective positioning of supermarket among their competitors. Alternative styles of creative advertisement and select one In order to accomplish the above stated communication (advertising) objectives there are different styles of creative advertising that is used by Woolworths supermarket. With the help of creative advertising strategies company can easily market their products and goods in the Australian market(Baker, 2014). Along with this, implementing creative strategies also results in drawing attention of their customers and evokes them to purchase products. Alternative styles of creative advertisement mainly includes- Advertisement through using online platforms The foremost alternative styles of creative advertisement include promoting Woolworths products through using different online sites and platforms. With the advancement in technology company are shifting their supply chain towards online platform so that they can easily target the mass of audiences(Shen, Chiou, Hsiao, Wang, Li, 2016). The social media tools mainly include advertising through Facebook, creating their own professional websites etc. With the help of using Facebook social media platform, company can easily form their page on site that is visible by all the individuals those who are active on Facebook. Along with this, through using Facebook Woolworths can directly provide information regarding their range of products additionally with the image and price information. Apart from this, Woolworths Company can also engage in creating their authorized website through which customers can easily purchase the product(Belch, Belch, Kerr, Powell, 2014). Advertising through their website also provide additional discounts and offers to customers those who engage in online purchase of their products. Therefore, it is stated that with this creative advertising strategy cited supermarket can easily develop brand awareness. Launching new products of Woolworths through organizing event Alternative styles of creative advertisement include launching their new products through organizing the event. With the organizing successful event Woolworths can easily market and inform people regarding the products so that they may persuade them towards purchasing the products(Percy Elliott, 2016). With the help of this creative advertisement cited company ultimately promote the information regarding products and services to mass of audiences. It is stated that Woolworths has engaged in launching an event with government to educate Aussies regarding the food labelling of their own brands in order to ensure quality. Display advertiser in newspaper Along with this, another style of creative advertisement include indulging in displaying advertise of different products and their price in the newspaper so that customers may come to know regarding the products serving by supermarket(Danaher Rossiter, 2011). Print ads are consider as most significant aspect that benefit the overall organization in promoting and marketing their products so that it might directly results in increasing their sales as well as profit ratio(Fernandes, 2014). Along with this, display advertisement also benefit the company in showcasing their premium and regular food items that outcome in positioning the company in the competitive environment. From the above alternative styles of creative advertisement it has been recommended that Woolworths must involve in advertising through using online platforms so that they can easily accomplishes their integrated marketing communication objectives(Blakeman, 2014). With the help of using online platforms company can easily enhance their brand awareness as well as promoting information regarding products and services so that it may directly results in increasing sales volume and profit ratio. Develop a media plan It can be stated that social media marketing will be used by the selected business enterprise to accomplish its marketing objectives and goals(Percy Elliott, 2016). The rationale behind using social media marketing is that it will help Woolworth to enhance its overall brand image and reach target customers in more cost-effective manner. The social media plan for Woolworth is developed and mentioned below as: Auditing the existing social presence Auditing is considered as the first and foremost step in the development of a social media marketing plan. Further, auditing help businesses to identify its existing presence over the platform and the degree to which it can influence customer decision making. Through the analysis carried out, it has been examined that at present Woolworths is not so active on social media platforms such as Facebook and Instagram. The result of this is that the selected business enterprise is not able to achieve higher sales and profits(Frow, Nenonen, Payne, Storbacka, 2015). However, it can be critically argued that Woolworths has developed its official page on Facebook and account on Instagram, but it is not actively involved on these platforms. Defining target customers It is considered as the second stage in social media marketing plan where organizations define their target customers. This stage is very crucial to defining target customers help companies to develop more effective and result from oriented marketing strategies. The company will be targeting men, women, and kids to increase the sale of apparel. On the other hand, people who prefer to consume healthier products will be targeted by Woolworths to sell its organic food product(Parente Strausbaugh-Hutchinson, 2014). It can be asserted that Woolworths will be mainly targeting people who fall under the age group of 25 to 45 years with an objective to increase sales of its products and services. Social media mission statement The development of mission statement is essential for long-term success of social media plan. The rationale behind this is that mission statement provides direction to employees by providing them with the future course of action(Karjaluoto, Mustonen, Ulkuniemi, 2015). Here, the social media mission statement of Woolworths will be to offer quality and healthier food products to the people living in Australia. Furthermore, the brand will also emphasize on creating more and more awareness among people in the country regarding buying quality products and services. Identification of the key success metrics - It can be expressed that only implementation of the developed social media plan will not offer the company with desired outcomes or results. The business will be required to select certain tools and metrics through which it can evaluate the success of its social media marketing plan. The evaluation will also provide Woolworths with direction and guidelines for future improvement(Owen Humphrey, 2009). The key metrics which the retail supermarket chain will be using are conversion rate and total share metrics. The rationale behind using these parameters is that it will help Woolworths to identify the loopholes and areas for improvement in the existing social media plan. Creating engaging content This stage can be considered as the most important stage in the entire social media marketing plan. The reason behind this is that irrelevant and boring content will fail the organization regarding attracting more and more customers. The effective market research will be carried out to understand the key factors which influence customers over social media platforms such as Facebook and Twitter(Kitchen Burgmann, 2015). Furthermore, the business will be using different types of videos, images, info graphic and blog post to maintain the interest of target customers in its products and services offered. Apart from this, digital marketing personnels will be hired to ensure that content is changed on a regular basis and response is provided to the doubts and concerns of the target audience. At the same time, Woolworths will be making use of the content calendar to define in advance that what content it is going to post on which social media platform in the futur e. Tracking analysing and optimizing- Woolworths will also emphasize on making use of different monitoring tools to identify the effectiveness of social media marketing strategy. For example tools such as Streamview will be used to carry out monitoring of its practices on Instagram(Milichovsky Simberova, 2015). On the other side of this, Tweetreach and Social mention are the key tools which will be used to monitor and track the progress on Facebook. Based on the information collected, effective measures will be taken by the brand to ensure effectiveness of its social media marketing plan in the long run. Detail of its evaluations/how will you measure IMC plan effectiveness Tweetreach and Social mention are the two most important tools which will be taken into consideration by Woolworths to evaluate and measure effectiveness of the integrated marketing communication plan(McDonald Wilson, 2016). The use of Tweetreach will help the company to identify how far its tweets have travelled till now. At the same time, this monitoring tool will also help in analysing the practical impact and implications of the discussions which are carried out on social media platforms such as Facebook and Twitter. The below mentioned image represent how the company will be carrying out monitoring of its IMC plan through Tweetreach On the other side of this, tools such as social mention will be also taken into consideration to ensure that the implemented IMC plan will be able to provide desired and best possible outcomes(Luxton, Reid, Mavondo, 2015). It can be expressed that the use of social mention will also provide Woolworths with an opportunity to determine the overall brand strength on social media channels. Effective monitoring of the entire IMC plan will be carried out through the mentioned above tools and the company will be taken corrective measures to overcome the issues and loop holes in the plan. Furthermore, the monitoring will help in getting the best possible outcome of the implemented plan. Conclusion From the above report it can be inferred that to succeed in the competitive marketplace company must indulge in using integrated marketing communication for promoting and advertising their products. 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