Through the Thick and Thin free essay sample

There aren’t many times where trying to be friendly could end up with negative results, but I learned the hard way that sometimes there are people that you just need to avoid. I was in seventh grade when my math teacher had announced that we had a new student. I felt that I could help this new guy and befriend him. It went fine for the first few months, we hung out, played some video games, and the list just goes on. However, after a while my parents started making excuses to avoid having my friend over. They later told me that it was because they didn’t trust him, he seemed like someone who could cause trouble in their eyes, in hindsight I really should have listened. When I finally convinced my parents to let my friend back over I finally started to see some things that my parents saw in him. We will write a custom essay sample on Through the Thick and Thin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He started with stealing from me and borrowing money off of me with no intention of returning it under the excuse that â€Å"friends don’t ask for their money back.† These things angered me but I was too naive to stop him. Next came treating my other friends like garbage and since I was already in his little circle, I was completely blind to the impact it was having as I joined in their laughter. It took me till one year later that I finally realised his true nature after he and his group had switched their focus from my friends to me. I was teased, made fun of, and tossed aside despite the fact that I had done nothing to deserve it. I finally stopped hanging out with them and severed all ties that I had to that group, I was finally free from the manipulation and pain. After breaking away from the group, I felt that I was all alone with no friends left to turn to. It turns out that I was wrong. One friend who was hit the hardest with all the snide and ugly remarks made by my previous group of â€Å"friends† was still there for me. Even after all the times that I laughed with the group at all the jokes made about my friends weight and how he wasn’t quite as smart as all of us. Here he was, waiting for me to open my eyes. His loyalty to his friend is what drove him through all the hate and the insults. I really couldn’t have asked for anyone more respectable than he is. Even with all the people that I will meet in my life I know that there is one guy who will stick with me to end, no matter what the journey may entail. This is why I feel that the most inspirational and supportive person in my life is my friend, Tyler. The man who enlightened me to a new sense of loyalty and taught me to always defend my friends no matter who the person is.

The Protection of Cultural and Ethnic Diversity - A Common European Value

The Protection of Cultural and Ethnic Diversity - A Common European Value The European Union is a family of citizens who are fighting to realize nationally and internationally the social cohesion. It is a Europe capable to answer all the challenges and to respect the national and regional identity, same as the cultural inheritance of its citizens. The European citizen should not be separately seen, but should be seen in the social, cultural and ecologic context being influenced by its national identity. The common European identity can only amplify or develop the national essence.The goal of the European Union is to promote and develop the democracy, to modernize the economic and social structures and to fight against social exclusion and poverty. The Europe is an economic and political entity, same as social and reach of cultural diversity. All other the continent, the social protection had become a part from our identity.European Union Customs Union and Customs Union of ...The social rights are fundamental ones and had become integral to the European cit izenship. The Union gives to all its citizens the opportunity to benefit from solidarity, their rights recognition. This thing implies a social harmonization which makes possible the coordination of salary policy and establishment of collective agreement recognized in all the Union. For all these we need a Europe that protects the public services and which is keeping its competence.The European Union value is to respect and appreciate all its citizens. It is consolidating the action plans on social inclusion and reducing the poverty. These plans are having common index of realization, therefore allowing all citizens to live in dignity.The European Union should be a union based on solidarity and freedom. It should adopt a common system of economic migration and a sure and correct system of asylum. The European Union should promote the needs and the rights of the youth. So that the action...

Texas government politics Essay Example | Topics and Well Written Essays - 1500 words

Texas government politics - Essay Example Jane is likely to face resistance from the Latino and African American communities in the state. These groups have got a significant number of people but few turn out to vote during the elections (Stiles and Zahira). The White population towards the West are more likely to turn out in large numbers during Election Day. In the recent years, the areas that were previously the preserve of the Democrats like East and West Texas are increasingly being dominated by Republicans. The issues she will handle will vary by country. In the predominantly white states, she will have to deal with issues of security and the need to reduce federal spending (Slater). The Republican members are increasingly being angered by the excessive spending that is the norm of the federal government. They would like to see budget cuts in various areas with an increase in revenue generation in order to improve the state’s outlook.In the other mixed race counties she will be dealing with issues of immigration and security along the borders (Slater). Their border with other countries has realized an influx of illegal immigrants who come into the state in search of jobs. These people however present a potential security risk to the local inhabitants. Measures to curb this influx has been met with great criticism among United States citizens from these neighboring communities such as Hispanics. Reassuring them of the government’s commitment to their needs is a challenging task. Women are also likely to support her should she address the issue of gender.

Understanding Vietnam Assignment Example | Topics and Well Written Essays - 750 words

Understanding Vietnam - Assignment Example Another war broke, and this time other nations also joined the war. Many Vietnamese had taken refuge in other countries when the fight intensified Jamieson. It was late 1950s and early 1960s that the Americans started getting into Vietnam slowly by slowly and by 1970s, they were already too many in Vietnam. The Americans poured money, equipment, and even facilities in Vietnam to aid them in their mission (Westheider 50). As the war continued in late 1968, which is termed as the year of death, the numbers of orphans increased, crippled people were all over, the widowed not to mention the amputees and paraplegics. This became so astonishing, and the Americans, although they had not well understood the values of tradition for the Vietnamese which remained in their hearts, decided to bring a change in the nation. The Vietnams embraced the idea though they were not sure of what plan the Americans exactly had and for the sake of their suffering to end (Westheider 82). This are helicopter wars used by the Americans troops to fight Vietnam whereby troops were moved to any location in the nation, confirming the amount of combat seen by soldiers during an annual tour were far higher than during world war II. During Viet Cong Camp, the helicopters poured machine gun fire as a form of attack. The Americans on seeing how the war had so much impacted on them and also to the Vietnamese, they decided to in turn advocate for an end to the war. The Vietnamese responded quite well to this and in return the Americans introduced education system to the nation and Vietnamese had right to get access to classrooms together with the Americans. They could also catch planes to various destinations of their choice. Through out the whole of Vietnam, everyone shifted to a flexible and less exacting behavioural traditional values (Jamieson 301). The black market boomed again by 1970s in Saigon, and the government moved further in their

Food Business and the Defence of Due Diligence Essay

Food Business and the Defence of Due Diligence - Essay Example The accused operator is required to establish beyond doubt that the proposed offence occurred due to the fault or negligence of a person, agency or organization that was not under one's direct control and that one thoroughly and credibly assured that the food items under question were checked to the extent of being reasonable (Food and Safety Act, 1990). The accused is also required to establish beyond doubt that he was totally oblivious of the fact that the proposed omission committed by him would amount to an offense under the Food and Safety Act, at some time in the future (Food and Safety Act, 1990). The court of law accepts the defence of due diligence to be valid if the accused food operator, conclusively proves and satisfies the above mentioned requirements and corroborates authentically that the food items under scrutiny were never meant to be sold under one's brand name or mark (Food and Safety Act, 1990). In an ideal scenario, resorting to the defence of due diligence by a food operator necessitates an unwavering compliance with the spirit of this provision in the Food and Safety Act, 1990, which was introduced after a widespread public outcry following the instances of the sale of contaminated and substandard food items in the UK (Lyddon, 2005). Basically the defence of due diligence

Causes And Impact Of Global Warming

Causes And Impact Of Global Warming The global warming means that our plants temperature rises which happened as a result of the human activities and industries. Global warming has become perhaps the most complicated issue facing the world leaders in order to protect the planet and the future .The earth has warmed by about 1Â °F over the past 100 years. Why it is happened The scientist in the past decades was not sure, but now they know that the most prominent cause being man-made pollution. This pollution happened because of the human activities that produce carbon dioxide or as known greenhouse gas, which traps heat within the atmosphere of the earth and contributes to global warming which is yet another. Large part of the pollution is happened because of burning the fuels in order to power the internal combustion engine vehicles and as we know that the number of the cars , trainers , ships the air planes are increasing day by day without widespread alternative energy sources which actually increase the effects on the global warming . Burning coal to produce electricity as well as use it to move the trains is another meaning of fossil fuels that produce more carbon dioxide. On the other hands, the scientist found that the main cause of global warming is the human. The human attributed in increasing the carbon dioxide by their normal requirements such as breathing process, food, electricity and transport, but these requirements are increasing day by day, by the increasing in the number of the population that live in our planets. The agriculture contributes in global warming because the farmers use many different types of fertilizers and the dung produced by cattle which produce prominent source of methane that affect the atmosphere. The global warming has many complications and has a huge affects in the earth. It threatened the human life the quality of life in the direct and indirect way. Many statistics show that the number of chronic diseases and lung diseases has been increase comparing with the last decades which is associated directly to the global warming. The changing in the food supplies, water and the weather is the indirect way impact on global warming which leads the humans to be uncomfortable and threatened about his essential needs and requirements. Similarly, the global warming has affected the other living things such as animas plants and the increasing in the temperatures cause many animals species to lose their habitat like polar bears and tropical frogs. The animal migration patterns have been irregular and hugely affected by changing in the climate. Animal extinction is the most serious result of global warming , According to the Intergovernmental Panel on (IPCC), an increase in global temperature by 1.5 to 2.5 degrees will make 20 to 30 percent of species vulnerable to extinction, while a rise of about 3.5 degrees will make 40 to 70 percent species vulnerable to extinction. On the other hand, the global warming impact on non living thing. The global cause change on the natural terrain characteristics of the earth such as the sea level to be rise several meters which leads to cause many of the low lying areas to submerge underwater and which could displace millions of people. In Maldives, is already starting to look for a new home because of sea levels rising .Melting huge amount of ice such as whole of the Antarctic ice sheet melts may cause the global sea level is expected to rise by 10.5 meters. Also , The acidic rain and the climate affect the agriculture and the human architecture. The Acidic rain is resulted from combination of carbon dioxide with the rain which cause a massive crop failures over time . Moving the sands and the desert to the living area is another cause of global warming which usually called deforestation especially in the tropical forests for wood, pulp, and farmland. All of these factors has been contributed in 90% chance that 3 billion people worldwide will have to choose between moving their families to milder climes and going hungry due to climate change within 100 years. Because of previous affects of the global warming , many scientists argue about the issue of climate change , some was thinking that it is a very slow process and it need years and years to affect directly the human life and be threatened .Other opinion was a against this opinion and they consider that they forget that the factors which cause global warming are rapidly rising and if we could not control it now at the present time it will be difficult to control it in the future and they expected that these factors will rise at a faster rate in the future. I think that we have already done enough damage to our planets , and we may not live to face the direct consequences of global warming , but it is our duty to protect our planet now and control our activities in order to reduce the global warming or until the scientist find an efficient , working solution for global warming . It is our duty to gift a safty, healthy planet for our grand grand children and to the future generation . Also it is their right to have a healthy safe planet similar to thats belongs to our grand fathers . First: how global warming affects the UAE in particular The global warming has been noted in all the countries in the whole world including the UAE . The global warming affects the UAE in many ways . It cause an increase in the temperature which affect the agriculture and the life under the sea . Recently , the UAE News was warning the people from consuming some type of fish because its already dead by the phenomenon of red tides that attacks the UAE beaches specifically in Dibba Al Fujairah . This phenomena not only kill the fish but it also affect the human overall health because it cause respiratory irritation like coughing, sneezing, and tearing when the red tide organism is present along a coast . The global warming also cause the desertification where more sand move into living areas and affect the movement and transportation of peoples . Desertification may affect the agricultural crops because the tons of sands buried the crops plants . On the other hand , the UAE regions could significantly increase temperatures because of global warming which may affect the tourism in the UAE and influence the economy. In detail , the UAE economy depend mostly in the tourists and tourism , so any change or decrease on the total number of tourist that will cause a decrease in the financial income and economical problems . The UAE life , despite being quite a small population , is contributes produce high amount of carbon dioxide which increase the global warming. The statistics of the UAE show that the increase in CO2 emissions is within the range of 33% and 35% between 1997 2006 and this precentage may increase in the next years (Energy Information Administration. , 2008). The UAE has one of the highest carbon footprints on a per capita tonne basis in the world. In fact, four of the worst offenders are from the GCC Qatar, UAE, Bahrain and Kuwait. (Global warming could displace millions in the Middle East , 2008) Second : What should we do here what is the role of the UAE What should the UAE do Because of the high percentage carbon dioxide , the UAE governments and people should cooperate together in order to reduce the outcome gases and control its impact on the global warming . Recently , UAE has become a member in the earth hour and encourage people to switch off the electricity for 1 hour in order to reduce carbon dioxide gas which at least will help to reduce the affect on the global warming . UAE do not view the earth hour as only electricity shut down, but they also view it as a chance to educate the people about the global warming and the importance of the cooperation to solve this problem , so as we observe from last couple weeks , many people from different age and gender were worry for the mother earth and they involve in the earth hour . In 27th of January 2009 , the UAE signs statute establishing the International Renewable Energy Agency, IRENA , the purpose of this agency is to focus in renewable energy is one of the key solutions to the current challenges facing the worlds energy future and the global warming . Many countries are involve in IRENA and they foster the production and use of renewable energy through different approaches. The UAE believe on the importance of energy as a main driver for the economic growth and they trust that renewable energy is crucial to the worlds future safety . The UAE governments launched the Estidama Program and the Pearls green building rating system which would become integrated into the building code and the launch of the Emirates Green Buildings Council . The Estidama Program can be considered as an important step towards low carbon emission buildings in the UAE which buildings plays a key role in protecting the environment, reducing energy consumption and checking on energy efficiency . This would help to improve the energy usage and the water required for cooling properties in the hot summers. Similarly to Estidama program , the UAE government started to develop the worlds greenest city in Abu Dhabi . The government started before several years to find a friendly way to produce the energy with minimum amount of gases , zero waste city, a silicon valley for renewable energy. Masdar city will be the global home of Renewable Energy .This city focuses on the complete value chain of the renewable energy sector and claims once ready , it will be a carbon neutral place to live where no cars will be allowed to enter. Masder is the new clean future for our next generation and it is the model to encourage other cities to follow . Masder support the human right believe in the future generation rights , so it is very unique , modern idea . The government of UAE encourage the renewable energy and believe that it is the future . The solar-hydrogen energy system is one of the newest energy that used in the UAE , in order to reduce the pressure on the oil usage and to find new technology that is friendly to our environment . The government put many precious awards to encourage the people and the companies to use this clean energy source . Zayed Future Energy Prize Awards is one of the biggest energy awards that encourage the clean, alternatives energy use inside our country and the prizes reach up to $1.5 million Dollar. All of this awards are reflect the view of our governments which summarize in few words when HH General Sheikh Mohammed said In commemoration of this humanitarian approach, the award was established to recognize and motivate creative minds and innovators in the field of renewable energy, with the ultimate purpose of maintaining a healthy and clean environment for future generations, The UAE government put many Policies and legislations to reduce the energy demand . For example , the government put many roles to reduce the number of the cars use in the streets by increasing the fuel prices . In Dubai , and recently Abu Dhabi started to put fees in some parking which is usually lied in the middle of the cities . There is something new called Salik which is means in Arabic open or clear , and it is the latest generation technology in tolling, working without battery , it is like the street fees which is mainly purpose to avoid the traffic jam and reduce the number of vehicles , so the amount of the gases will be reduce especially in the main streets . Also , the governments in the UAE try to reduce the burning the fuels by encouraging the population to use the big buses rather than the private cars . In Dubai , for example , the governments try to reduce the number of the cars by building the Metro which connect multiple places in the city , and they are thinking now to connect all the UAE cities together in order to reduce the total number of cars in the country and make the transportation more easy safe . What about us the people role in the UAE is very important in spreading the awareness about the global warming . Understanding and believing of the problem is the first steps . The mother earth give us everything we need for life and its is very important to give her back by protecting her and stop the damage . The people role is to spread the knowledge through the awareness campaigns and Media . We have to teach ourselves and our children how to reduce our carbon foot prints in order to avoid the global warming from being very serious problem . I think what the UAE government does now is very important, because they believe on protecting our planet , but I think it is not enough to make a huge reduction in the bad outcomes gases . UAE government should increase the fees on the public taxies and private cars , so this will encourage the people to use the public buses or the metro . Also , they should be more strict on the laws policies regarding the manufactories because it usually produce high amount of toxics . The recycle process should be a law and not a suggestion and any manufacture do not follow have to pay fees or even close it because the environment and its effect on our health is more important than production items . The people and government should cooperate in order to get the high benefits . Conclusion : Summary support the thesis + opinion . My notes : IT is still not enough , tax for the private car , In the UAE, and as an important oil producer with the fifth largest proven oil reserves in the Middle East, we also believe on the importance of energy as a main driver for our economic growth and sustainable living. UAE trust that renewable energy is crucial to the worlds future prosperity. Abu Dhabis Plan 2030 establishes a clear vision for sustainability as the foundation of any new development occurring in the Emirate and capital city of Abu Dhabi. This commitment is a reflection of the values and ideals of our nation. The tenets of sustainable living in the Middle East is the guiding force behind Estidama. More than just a sustainability program, Estidama is the symbol of an inspired vision for governance and community development.

Retaining Employees in Small Business Essay -- essays research papers

Abstract Retaining employees is a dilemma for small businesses. Large corporations have resources specifically aimed at keeping their employees while smaller ones do not. Using online resources, we examined the issue of employee retention in small business. We found that the problem stems from different areas, lack of resources, few employees, minimal direction from management. While these issues are a problem, they are not insurmountable. Small businesses need to be innovative and creative in finding ways to keep their employees. Retaining Employees Why would a small business see higher turnover than a larger company? In general, small companies have less official company documentation and standardization with regard to job descriptions and responsibilities. Because there is a smaller employee roster, there is less opportunity for specialization. Small business employees often have to be versatile. It is for this reason that small businesses often refrain from being specific in outlining an employee’s duties: The employers themselves may not know ultimately what the expectations are of their own employees. Writes Kickul, â€Å"Instead of having explicit job assignments, job descriptions, and training programs that are traditionally seen within large organizations (Aldrich and Auster 1986; Aldrich and Langton 1997), small firms and their founders may rely on informal techniques to communicate their organizational benefits and rewards to guide and assist employees in understanding their psychological contract with the smal l business. (Kickul, Jill)† Employees often want specific descriptions of their roles and responsibility. This means having written job roles and responsibilities, and having this available to the employee. When an employee has a specific understanding of what is expected of them, they will tend to have an increased sense of job security. As mentioned in the above quote, this scenario is traditionally found in larger companies. An individual going to work for Home Depot or Wal-Mart is going to be given an employee handbook, specific outline and description of job requirements, etc. In the absence of this explicit communication, i.e. in the small business environment, there exists the possibility of miscommunication, misunderstanding, and resentment using these â€Å"informal† techniques, be they verbal, hinted at, indirectly suggested, or otherwis... ... environment that is desirable and unique can help in this process. This includes promoting from within the company and giving employees’ room to grow. Most small businesses will find that these solutions can help when there is a lack of resources. Finally, by getting creative small businesses can find solutions that cost less and will still be effective in retaining employees in the face of larger businesses.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   References Daveta, John (2001). Retaining Valued Employees No Small Task For Small Businesses.). Daily Mail.  Ã‚  Ã‚  Ã‚  Ã‚   Hayes, Scott. (1999). Payroll-Deduction Plans Help Small Companies Retain Employees. Workforce.  Ã‚  Ã‚  Ã‚  Ã‚   Jones, Alexandra. (2004). Work-Life Balance needs Correcting. Daily Mail.  Ã‚  Ã‚  Ã‚  Ã‚   Kickul, Jill. (2001). Promises made, Promises Broken: An Exploration Of Employee  Ã‚  Ã‚  Ã‚  Ã‚   Attraction and Retention Practices in Small Business. Journal of Small Business Management. Worden, Vicki, L. (2002). Tips For Keeping Top Performers. Association Management.

Racisim in Sports

Comm 102KEREM MERAL Spring 200720050383 Valerie A. Tas? ran Second Draft Racism in Sports In the modernized and global world of today, it is necessary for people to get rid of their prejudices and learn to respect differences. Racism should be eliminated from all areas of life, including sports. Sport is meant that bring people from different backgrounds together to compete in equal conditions and provide interactions among them. No matter which country and ethnicity an athlete is from, once they are in an international competition, all should have equal rights. The only factor should be their skills and success.However, there are many cases when sportsmen or sportswomen face prejudices because of their ethnicity. There are even times when opportunities for them to choose their profession and become successful are limited because of their race. Although it is hard to prove acts of racism in sports, athletes show their reaction by letting authorities know about it, or talking to the p ress about the discrimination they face. The aim of sports should be providing equal opportunities for everyone and a peaceful atmosphere where people cooperate and compete at the same time.It should not give unequal rights and opportunities to a group because of their race while disregarding and discriminating another group. In this paper, the aim is to examine the issue of racism in sports and prove that it is in damaging levels for sportsmen that face it. First, historical facts and general information will be given about the effects of discrimination in sports. Then, cases of racism in sports will be analyzed by related examples. Finally, it will be concluded that authorities are not successful in eliminating racism in sports and this damages careers of athletes and players who face it.Some of the people who make racist movements are sport fans. Club owners see them as a source of income. If they punish these fans they will earn less money then before. Because of that they are a fraid of punishing them. The sport players and athletes, who face to racism in the sport areas, lost their interest to sport. Some of them cannot carry this pressure and had to retire earlier. Racism has always been a controversial issue throughout the history. Many arguments have been made on the issue of racism and sport. Jarvie & Reid (1997) focus in their article on the area of sport and racism.They claim that the â€Å"European intellectual constructions of racism have often been applied in a devastating manner in the field of sport† (Jarvie & Reid, 1997, p. 211). In the other words, racism that emerged in Europe is started to appear in the sport fields, too. So, the historical developments on discrimination have also affected sports. Jarvie & Reid (1997) further claim that discussions on racism lead to numerous racist beliefs about sporting skills of people. The early studies on racism between 1920s and 1960s in America paid attention to discrimination against black peo ple.In South Africa, during 1948, apartheid had emerged. During the time, sport was seen as: â€Å"functionally supportive of and integral to a multi-racial South African society in which a plurality of groups competed within the framework of apartheid† (Jarvie & Reid, 1997, p. 213). South Africa at that time had to be unfair, racist and ideological at the time because of the external pressures. This ideology regulated involvement in sport. It claimed that although sport has a kind of independence, it included â€Å"racial segregation and racial discrimination† (Jarvie & Reid, 1997, p. 213).Writers in South Africa at that time believed that the racism in sports could be eliminated by external pressures. In 1960s and 1970s other efforts were made to explain race and race relations. One was the work of John Rex, who claimed that race relations caused different groups to be located in social stratification. For example, because of discrimination, blacks were put at the bo ttom of society. The demonstrations of American athletes in 1968, called â€Å"Black Power† were a reaction to this. The athletes believed that they were not given the treatment they deserved although they were very successful in Olympics.They said that they were being used and race relations were very bad. (Jarvie & Reid, 1997)When racism was present in society, it was also seen in sports and protests occurred as a result. Jarvie ( 1991 ) claims that the non-racial sport movement in Africa, the Olympic Project for Human Rights, and other protests are examples of the attempts to prevent racism in sports. Finally, it is concluded that during the last century, many efforts were done in order to explain racism and race relations in sports. Racism in sport is in high levels and it results in disadvantage and a barrier for he group of people being subject to it. They are not given the same opportunities of involving in advertisements or occupying important managerial positions in sports. Let’s now introduce some evident cases of racism in sports from real life stories. First, as Lipman (1988) suggests, there is a lot of racism going on in sports marketing. When an advertiser wants to use an athlete in a commercial, first they will go to a white athlete. They are afraid of losing some consumers, because some consumers can show a negative reaction when they see a black athlete on a commercial of their supporting brand.Even if they are not completely racist, it doesn’t even cross their minds to choose a black athlete. They instinctively go to a white athlete. However, marketers and sports agent refuse to accept that they are being racist and Michael Goldberg -New York’s National Media Group, the sports-marketing firm that represents gymnast Mary Lou Retton- says that â€Å"to blame an athlete’s lack of endorsement success on race discrimination† is not right. (Lipman, 1988, p. 1) On the other hand, it is also true that some ve ry successful and famous black athletes are not offered any role in advertisements.Although 8 of 12 best ranked athletes in US are black, only one black athlete; Michael Jordan was ranked in highest paid endorsers in Sports Marketing Newsletter. (Lipman, 1988) . This example shows that although not done clearly, there is a prejudice in sports advertisers to choose white athletes and ignore blacks. In most of the commercials white athletes take role instead of black athletes. Commercials owners prefer the white athletes. Another real life example on the discrimination in sports is given by Rainbow Forum on Race, Racism in Sports Media (1996).In the forum, it was said that although black athletes are dominant in the sport area, their numbers have declined in managerial and coaching positions in sports since 1980’s. For example, it was noted that there were few Blacks in managerial positions in the media. There were only 10 Black sports columnists in all the 1600 newspapers. Als o, although NBA is 80 % black, NFL 67 % and Major League Baseball is 37% Black or Latino; about 80% of working population in offices in these leagues are white (1996). This shows that whites have an advantage over blacks or Latinos over occupying important positions in sports.Both examples show that because of racism in sports, some groups which are discriminated have a hard time in occupying positions in management or finding the same endorsement opportunities as whites. There are also some cases when racism in sports is so strong that it forces people to change their occupation. As Obley (2006) explain, the story of Oliver Purnell is a good real life example of how racism can affect the careers of sports players. Obley (2006) claims that â€Å"racism in America forced Purnell down another road† (p. 1).Purnell emphasizes that his aim was to play baseball which was almost his favorite sport, but he wasn’t allowed to play baseball in Little League during the 70’s because of the racial movements against him. Because of this, he started playing basketball and was very successful at it, and after some experiences as player, he took the position of coach. He became the first African-American head coach hired by Clemson at team Old Dominion. However, although he turned out to be successful in another area, his actual goal was to play baseball. Obley, 2006) As a result, because of racism in sports, he had to change his area and missed the chance of become a successful baseball player which was his initial purpose. But luckily, he showed his talents in another area, which is basketball. There may also be cases when talented people miss the chance of being recognized because of their races. Thyrone Willingham, a football coach at Stanford emphasized this by saying: in our country, not just in athletics, there is a great deal of talent we let go unnoticed. You see alent not being derived, not being noticed, not showing what it can do. There are a lo t of people who could be doing the job I am doing, given the opportunity† (as cited in Shrophire, 1996, p. 20) So, it is seen that racism in sports can have important effects on the careers of sports players, Many talented people subject to racism might not be able to show their talents and become a successful sportsman or woman. There are a lot of talented people who couldn’t arrive to the success. It is not so easy that a talent arises suddenly and discovers it.Because of that people have to give more importance to these talented people and try to protect them from the racial rages. Although many athletes and other sports players often complain about events of racism, the authorities are not successful in taking action and eliminating discrimination. For example, as Carrington and McDonald (2001) explain, during the National Village Cricket Championship quarter-final in 1996, an Asian team sent an official complaint saying they were racially abused by members of the C aldy team from the Wirral.Although the Cricketer magazine, which â€Å"organized the competition, reprimanded the Wirral team for ‘sledging’ but took no action on the racial abuse† (Carrington & McDonald, 2001, p. 54) Because of this, black and Asian cricketers believe that authorities don’t take racism serious and try to prevent it. The cricketing authorities failed to punish clubs and players which are guilty of racist actions. This way, they actually legitimize such acts. (Carrington & McDonald, 2001). Also, sometimes authorities fail to realize and accept that there is racism.Unable to even accept its existence, they cannot take any action against it. As Dimeo and Finn (2001) explain, despite of clear evidence, there is a continuous rejection of racism in Scottish football. There is a belief that â€Å"racism is no problem here and racism is foreign to Scotland† (p. 29). Lipman (1988) also explain that sports agents and marketers fail to accept that institutionalized racism exist in advertising. So, in such cases, being unable even to accept the fact of racism, authorities may not take any action towards it.Finally, it is seen that authorities are not successful in attempting to eliminate discrimination from sports and there are a lot more steps to be taken. In the end, it has been shown that there are not always equal opportunities provided for people from different races in sports. There is an important degree of discrimination going on which has negative effects on athletes and other people engaged in areas of sports. Most of the time, this discrimination is recognized, but cannot be proved directly, because these racial movements mostly take place by oral way.Authorities cannot find any printed proof. Because of this discrimination, many talented people are being put in hard conditions for their career. Some of them had to retire earlier, some of them are moving around the country to find an area in which racism doesnà ¢â‚¬â„¢t appear. It has been shown that authorities were not able to take action to eliminate racism in sports. They should be more effective in punishing discriminatory acts in sports. To conclude, sports should aim to bring people from different ethnicities together in an environment which is free of biases, prejudices, and acts of racism. I

A Project on Ipl. Essays

A Project on Ipl. Essays A Project on Ipl. Paper A Project on Ipl. Paper A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE ECONOMICS, MUMBAI 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I, Bhavik K. Sanghvi student of T. Y. B. M. S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of Indian Premier League For the Academic Year 2011-2012. The information given in this project is true to the best of my knowledge. Bhavik K. Sanghvi CERTIFICATE I Prof. Dr. A. M. Bhende hereby certify that Bhavik K. Sanghvi student of T. Y. B. M. S. PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE AND ECONOMICS has completed the Project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE for the Academic year 2011-2012. This information is true to the best of my knowledge. |Signature of |Signature of Principal | |Project Co-ordinator | | ACKNOWLEDGEMENT First of all I would like to take this opportunity to thank the Mumbai University for having projects as a part of the B. M. S. curriculum. Many people have influenced the shape and content of this project, and many supported me through it. I express my sincere gratitude to Prof. Dr. A. M. Bhende for assigning me a project on MARKETING STRATEGIES OF INDIAN PREMIER LEAGUE, which is an interesting and exhaustive subject. He has been an inspiration and role model for this topic. His guidance and active support has made it possible to complete the assignment. I also would like to thank my parents, my sister and my friends who have helped and encouraged me throughout the working of the project. Last but not the least I would like to thank the Almighty for always helping me. PREFACE This project is undertaken to fulfil the project work component of the B. M. S. program in the V Semester. My project guide from P. D. College is Prof. Dr. A. M. Bhende. This project shows the working style and life of employees at their workplace. It gives an insight into the employer-employee relationships prevalent in companies. It speaks about how a company should keep their employees happy by providing them quality work life. This project also gives an overview of how a Human Resource Department should function so as to retain the best of the companys human resources for the companys betterment. INTRODUCTION [pic] What is the Indian Premier League (INDIAN PREMIER LEAGUE (IPL))? The Indian Premier League, created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20 cricket competition. It is the brainchild of BCCI vice-president Lalit Modi and is modelled along the lines of club football in Europe, which is unlike anything cricket has known in the past. The best players from around the world will not play according to their nationality but as per the market forces. Big money involved The sheer big money of the INDIAN PREMIER LEAGUE (IPL) is unprecedented at this level of cricket. The BCCI has already made close to US$ 1. 75 billion solely from the sale of TV rights ($908 million), promotion ($108 million) and franchises (approximately $700 million). Players are expected to earn close to US$1 million for a three-year contract. Its an entire cricket economy out there. Top cricketers involved There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist, Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big names. The process The tournament is scheduled to begin on April 18, 2008 and will last for 44 days, involving 59 matches. The prize money for the league will be around Rs 13 crore (US $3million). Each team will have a pool of 16 players, of whom eight can be international and four from the Under-22 level or from the catchment area where the team is based. The governing council consists of Chairman and Commissioner Lalit Modi, Sunil Gavaskar, MAK Pataudi and Ravi Shastri, Rajiv Shukla, Chirayu Amin, Inderjit Singh Bindra and Arun Jaitley. Although it is going to be a franchise system, some foreign players have already been contracted by the BCCI to play in the INDIAN PREMIER LEAGUE (IPL). Fixtures Each team will play the other 7 teams home and away, the top four teams at the end of the group stages will go through to the semi finals. Format 8 teams 16 players in a squad INDIAN PREMIER LEAGUE (IPL) as a Product: Position in the BCG Matrix: Is INDIAN PREMIER LEAGUE (IPL) just a product now ? Is INDIAN PREMIER LEAGUE (IPL) only for money minting ? What is its position in the BCG MATRIX ? The Indian Premier League going to be held in South Africa will mainly be a television product for the Indian market and the crowd attendances will be no more than a bonus, according to a former cricket administrator. Arthur Turner says that hosting of INDIAN PREMIER LEAGUE (IPL) in South Africa is not a coup for the country as the tournament was shifted out of India due to security reasons. It is hard to see how eight foreign teams playing 59 matches in a foreign country will capture the imagination of the South African public. Sure there will be a curiosity factor but nothing more. Durban will probably be the exception given the huge Indian community, Sports24. com quoted Arthur, as saying. He says the INDIAN PREMIER LEAGUE (IPL) will be mainly a television product for the Indian market and the crowd attendances will be no more than a bonus, and adds that the main aim of the organisers is to ensure that the tournament takes place. Arthur compliments Cricket South Africa on assisting the INDIAN PREMIER LEAGUE (IPL) by hosting the tournament in the country as an emergency measure, which is good in the spirit of cricket. The South African economy will also benefit from the move with the hospitality, hotel and transport industries being the main beneficiaries. Also, the local cricket provinces and their venues will benefit financially from a staging fee for matches, he says. What is BCG MATRIX? [pic] The  BCG matrix  or also called  BCG model  relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The  BCG matrix  model is aportfolio planning  model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitly also company business units)  into four categories based on combinations ofmarket growth  and  market share  relative to the largest competitor. When should I use the BCG matrix model? Each product has its  product life cycle, and each stage in products life-cycle represents a different profile of risk and return. In general, a  company should maintain a  balanced  portfolio of products. Having a balanced product portfolio includes both  high-growth  products as well aslow-growth  products. A  high-growth product  is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. An example of this product would be  an iPod. A  low-growth product  is for example an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. The is the milking cow that brings in the constant flow of cash. An example of this product would be a regular Colgate toothpaste. But the question is, how do we exactly find out what phase our product is in, and how do we classify what we sell? Furthermore, we also ask, where does each of our products fit into our product mix? Should we promote one product more  than the other one? The  BCG matrix  can help with this. The  BCG matrix  reaches further behind product mix. Knowing what we are selling helps managers to make decisions about what priorities to assign to not only products but also company departments and business units. What is the BCG matrix and how does the BCG model work? Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS  (high growth, high market share) Stars are defined by having high market share in a growing market. Stars are the leaders in the business but still need a lot of support for promotion a placement. If market share is kept, Stars are likely to grow into cash cows. BCG QUESTION MARKS  (high growth, low market share) These products are in growing markets but have low market share. Question marks are essentially new products where bu yers have yet to discover them. The marketing strategy is to get markets to adopt these products. Question marks have high demands and low returns due to low market share. These products need to increase their market share quickly or they become dogs. The best way to handle Question marks is to either invest heavily in them to gain market share or to sell them. BCG CASH COWS  (low growth, high market share) Cash cows are in a position of high market share in a mature market. If competitive advantage has been achieved, cash cows have high profit margins and generate a lot of cash flow. Because of the low growth, promotion and placement investments are low. Investments into supporting infrastructure can improve efficiency and increase cash flow more. Cash cows are the products that businesses strive for. BCG DOGS  (low growth, low market share) Dogs are in low growth markets and have low market share. Dogs should be avoided and minimized. Expensive turn-around plans usua lly do not help. And now, lets put all this into a picture: [pic] Are there any problems with the BCG matrix model? Some limitations of the  BCG matrix model include: The first problem can be how we define market and how we get data about market share A high market share does not necessarily lead to profitability at all times The model employs only two dimensions – market share and product or service growth rate Low share or niche businesses can be profitable too (some Dogs can be more profitable than cash Cows) The model does not reflect growth rates of the overall market The model neglects the effects of synergy between business units Market growth is not the only indicator for attractiveness of a market There are probably even more aspects that need to be considered in a particular use of the BCG model. Where can I find more information about the BCG matrix model? What is the next level of strategic management analysis? The  BCG matrix can help to find a strategy. But, what if we have 2-3 strategies and need to decide which one is the best one? The Quantitative Strategic Planning Matrix (QSPM)  model can be used to compare strategic alternatives. I have questions about the BCG matrix In case you have any questions about the  BCG matrix, you might want to submit them at our  management discussion forum. You might also be interested in reading about the  Balanced Scorecardmodel and about the  Porters Five Forces  model. Marketing Mix of Indian premier league [pic] INDIAN PREMIER LEAGUE (IPL) – The Indian premier league has taken the cricketing world by storm. It has also got its marketing mix spot on. Read on to discover the perfection in the marketing mix of Indian Premier League Product INDIAN PREMIER LEAGUE (IPL) stands for Indian Premier League. It is a Twenty20 tournament started by BCCI. It is the brainchild of Lalit Modi. It started in the year 2008 and comprises the players from all over the world. A perfect blend of cricket entertainment. It’s providing a stage for many youngsters to show their performance profitable too to Advertisers and broadcasting channels. Price As far as the INDIAN PREMIER LEAGUE (IPL)  pricing  structure is concern, The INDIAN PREMIER LEAGUE (IPL) is predicted to bring the BCCI income of approximately US$ 1. 6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to INDIAN PREMIER LEAGUE (IPL) itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of INDIAN PREMIER LEAGUE (IPL) will be 50%, franchisees 45% and prize money 5%. The INDIAN PREMIER LEAGUE (IPL) signed up Kingfisher Airlines as the official umpire partner for the series in an Rs. 106 Crore’s (1. 06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires’ uniforms also on the giant screens during third umpire decisions. Sony Entertainment Television signed a new contract with BCCI with Sony Entertainment Television paying a staggering Rs. 8700 Crore’s (87 billion) for 10 years. Place The first season of the Indian Premier League commenced on 18 April 2008 in India, and ended on 1 June 2008 with the victory of the Rajasthan Royals against Chennai Super Kings in the final at the DY Patil Stadium, Navi Mumbai. As the second season of the INDIAN PREMIER LEAGUE (IPL) coincided with multi-phase 2009 Indian general elections, the Indian Central Government refused to provide the Indian paramilitary forces to provide security, saying the forces would be stretched too thinly if they were to safeguard both the INDIAN PREMIER LEAGUE (IPL) and the elections. As a result, the BCCI decided to host the second season of the league outside India. All 59 matches of the second season, abbreviated as INDIAN PREMIER LEAGUE (IPL) 2, took place in South Africa. Ironically, South Africa were also scheduled to have elections doing the INDIAN PREMIER LEAGUE (IPL), however, the South African government provided adequate security for both the South African General Elections and the INDIAN PREMIER LEAGUE (IPL). Promotion When Bollywood and cricket met, the result was INDIAN PREMIER LEAGUE (IPL) and it was truly entertaining to see one’s favorite cricketer as well the Bollywood star on the same platform. INDIAN PREMIER LEAGUE (IPL) was no doubt an entertaining one. Super stars like Shah Rukh, Preity, Akshay, Katrina, Hrithik had been a source which provided a lot of glam to INDIAN PREMIER LEAGUE (IPL) promotion. To attract the cricket fans, even team-owners have started selling tickets personally. Preity Zinta, the co-owner of Kings XI Punjab and Australian pace man Brett Lee sold the tickets along with their autographs. People Indian Premier League is mostly targeted for the younger generation youth. As the generations are very busy with their day to day work with INDIAN PREMIER LEAGUE (IPL) they get entertainment along with cricket which helps them to enjoy every aspect of the game. People are very excited towards INDIAN PREMIER LEAGUE (IPL) as this is only one game that brings different players of different countries at one platform, for which they tend to get attracted to see their favorite player perform. Some of the audiences are also attracted to see their favorite celebrity cheering for the team. Process Indian Premier League as a whole is the biggest event of the year for which months of preparation are to be done. For instance organizing the respective 8 teams who are performing for the event and the most important of all is marketing the INDIAN PREMIER LEAGUE (IPL) as it has to reach the wide range of audience globally. An arrangement of stadium where this event is going to be held is also finalized well before. Finally and most important of all is execution of the Event. Physical Evidence Fun, Music, Entertainment sports, where can you find that, answer for that is INDIAN PREMIER LEAGUE. People wait for this season as they get everything in a joyful bundle. INDIAN PREMIER LEAGUE (IPL) is also the biggest platform for advertising and promoting different product or brands which is clearly viewable during the event. 1) Franchisees were auctioned 2) Auctioning the players participating in the INDIAN PREMIER LEAGUE (IPL) tournament 3) TV, radio channels, complete digital and print media has been used for advertisement. 4) Cheerleaders were one of the most important things that is talked about, they attracted huge crowd. 5) It was telecasted worldwide. 6) Locations: the venue chosen for the cricket matches was a strategic choice . This places which are named after franchisees, which helped attract people. 7) Conflicts with some media partners and some cricket boards again demanded the attention of people. 8) Timing: INDIAN PREMIER LEAGUE (IPL) has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. 9) ICL: the rival ICL had been one of the reasons for the publicity and emergence of INDIAN PREMIER LEAGUE (IPL). People started comparing the INDIAN PREMIER LEAGUE (IPL) ICL that caused the huge publicity for the INDIAN PREMIER LEAGUE (IPL) 0) Opening ceremony was one of the most amazing experience. 11) Live concerts: 12) Franchises taken by film stars like Shahrukh Khan, Pretty Zinta etc are the center for attraction, which made Bollywood stars come for the game. 13) Bollywood stars were used for anchoring and promotion of teams. For example Akshay Kumar for Delhi daredevils, Shahrukh khan for kolkata knight riders. 14) Special phras es were used made the sponsors pay more for example: for every six it was a DLF Maximum, for every special moment it was city moment of success. INDIAN PREMIER LEAGUE (IPL) ready for a 160 crore Marketing Blitz ADVERTISEMENT FOR INDIAN PREMIER LEAGUE (IPL) [pic] The fourth edition of  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) has a number of brands trying to squeeze the most out of the cricketing extravaganza. Consumers will see numerous campaigns and product launches by many corporate giants during the 50-day tournament that kicked off in Chennai on Friday. The main sponsors on Set Max, the official broadcaster of the INDIAN PREMIER LEAGUE (IPL)-4, are said to be spending a fortune to push visibility among the bunch of advertisers. The rates are said to have touched Rs 30 to Rs 40 crore per advertiser for each sponsorship deal, while new comers wanting to associate with the tournament are said to be spending 25-30 per cent more. The broadcaster announced that it has increased the ad rates by 20 per cent this year. According to an industry source, a month back the price for a 10-second slot was Rs 6 lakh. Last year, the broadcaster had started selling its initial inventory to advertisers for Rs 5 lakh for a 10-second spot. The channel is said to have earned around Rs 300 crore from INDIAN PREMIER LEAGUE (IPL)s first edition and around Rs 500 crore from the second. Media experts cite these as the peak months, which explain the huge number of promotions. The official broadcaster has sold a majority of its advertising inventory. Set Max holds 10 years exclusive rights for the tournament since it started in 2008. There will be hordes of advertisements and various new campaigns from different corporate giants for the INDIAN PREMIER LEAGUE (IPL)-4 that comes on the heels of the hugely successful ICC World Cup. We are the on-air sponsors for INDIAN PREMIER LEAGUE (IPL)-4 (mobile side). We will be heavy on advertisements and there will be various new launches in the air conditioners and mobile segments during the period, said Ruchika Batra, general manager for southwest Asia, Samsung. INDIAN PREMIER LEAGUE (IPL) has the whole family as an audience, which has a good impact with the prime time dominance. The advertisers will definitely get the best return. Our inventory is more-or-less sold, said Punitha Arumugam, group chief executive officer, Madison Media. Madisons major clients who are spending for the INDIAN PREMIER LEAGUE (IPL) include Godrej and Cadbury. Godrej has announced a nation-wide mass multi- category loyalty programme the Godrej Power Play, probably the largest from the group so far since it started its brand re-building three years ago, said Ashutosh Tiwari, executive vice president, strategic marketing, Godrej. The group will launch new products in the appliances and hair colour categories during INDIAN PREMIER LEAGUE (IPL)-4. Godrej Power Play will allow consumers to participate in the INDIAN PREMIER LEAGUE (IPL) by creating their own cricket teams, exchanging players and winning prizes during the tournament. Other brands like Onida, too, have their plans laid out, though they prefer to play it safe. INDIAN PREMIER LEAGUE (IPL) has become an important tournament now. Film releases are also postponed during this time of the year. So, it is difficult to be completely out of INDIAN PREMIER LEAGUE (IPL). We wont be spending heavily, but yes will be visible during the period and focus more on the AC category, said K. Sriram, vice president, sales and marketing, Onida. Companies have also come up with INDIAN PREMIER LEAGUE (IPL) specials. Recently, German automobile giant Volkswagen unveiled a special INDIAN PREMIER LEAGUE (IPL) edition of the Vento. Volkswagen is the exclusive automotive partner for both INDIAN PREMIER LEAGUE (IPL)-4 and the next season of INDIAN PREMIER LEAGUE (IPL). According to media planners, the Internet will also be a major platform. Advertisers have become active and surely do not want to miss a single opportunity to connect with the net savvy consumers. MERCHANDISE FOR INDIAN PREMIER LEAGUE (IPL) Service About Us eBay Education Our Blog Contact Us Indian Premier League Merchandise [pic] How iStreet used eCommerce platform effectively to sell INDIAN PREMIER LEAGUE (IPL) merchandises INDIAN PREMIER LEAGUE (IPL) and eBay Connection INDIAN PREMIER LEAGUE (IPL) or Indian Premier League has become one of the most watched and most entertaining events in India and across the globe too. The Board of Control for Cricket in India (BCCI) started it in the year 2008 with eight teams; since then, it has become more fascinating, exciting, and entertaining mega event for cricket viewers all around the world. Observing the love and franticness for this mega event, eBay India came up with an initiative to offer a unique opportunity for die-hard cricket fans. They partnered with several branded apparel companies, so that cricket fans all across the world can access INDIAN PREMIER LEAGUE (IPL) merchandise of all eight teams (Kings XI Punjab, Kolkata Knight Riders, Royal Challengers Bangalore, Chennai Super Kings, Delhi Daredevils, Mumbai Indians, Deccan Chargers and Rajasthan Royals) at a click of a button. INDIAN PREMIER LEAGUE (IPL) merchandise on offer were T-shirts, jerseys, caps, backpacks, footwear, key chains, collectibles, cheering sticks, wrist bands, and many more. How iStreetacted as a lynchpin to sell INDIAN PREMIER LEAGUE (IPL) merchandises? We, at iStreet, offer a complete eCommerce solution right from managing inventory to imaging the products to managing product listings to shipping of products to customer service – to take away the complexities associatedwith eBay selling. In other words, we use smart and effective tools to help merchants and businesses to make the optimum use of the eCommerce platform. More importantly, we help merchants and businesses to streamline their work process related to online buying and selling activities through our expertise in eCommerce domain. Above all, all these help to bridge the gap of reaching attractive online marketplace like eBay, and to provide total solution to build business at eBay. How we pulled it off? We, at iStreet, realized catering to the wide interests of online shoppers, who are die- hard cricket fans, and meeting the challenge to assist eBay India in its operations was a difficult but exciting task. However being accoutered with the required resources and a vast experience of selling thousands of products online, we successfully managed to assist eBay in selling most INDIAN PREMIER LEAGUE (IPL) merchandises. This was done through product image management, catalogue pricing, listing management, and fulfillment. More importantly, key performance metrics were used in the entire process right from market assessment to implementation to achieve the desired result. Thus with its unique strategy, and smart brand and channel management, we havemade it a habit to accept newer challenges to set new milestones. FAN CLUB FOR INDIAN PREMIER LEAGUE (IPL) [pic] mig33 has tied up with five Indian Premier League (INDIAN PREMIER LEAGUE (IPL)) teams and launched dedicated mobile fan clubs for each of them. The teams are Kings XI Punjab, Chennai Super Kings, Delhi Daredevils, Royal Challengers and Deccan Chargers. With this initiative, mig33 will help teams connect with their fan base in India and abroad through their handsets. The service would enable free; access to chat rooms, instant messaging, profiles, news and photo sharing, updates and gossip are easy to navigate once downloaded. High on cricket fever Besides sponsoring Kolkata Knight Riders (KKR), Sprite has rolled out a new communication initiative for the INDIAN PREMIER LEAGUE (IPL), 2009. As part of brand’s 360- degree plans, Shah Rukh Khan, Bollywood superstar and owner KKR, Saurav Ganguly, captain, KKR, and some other members of the team including Murali Karthik and Ajit Agarkar would feature in the new campaign. The campaign links Sprite with KKR’s no-nonsense, cut-through, competitive spirit with the tag line, â€Å"Korbo, Lorbo, Jeetbo Re† Shopping mania HomeShop18, the country’s first 24-hour home shopping channel from the Network18 Group, has launched a nationwide promotion, Sabki Jeet Pakki, to mark its one-year in business. The anniversary bash will feature a lucky draw where a customer who purchases from the HomeShop18 TV channel during the promotion period will be eligible to win exciting prizes. In addition, there are assured gift certificates worth Rs 500. It needs to be mentioned that within a year of its launch, HomeShop18 has arranged an impressive array of over 20,000 products, and boasts of a footprint in over 2,400 cities with over 25% repeat customers ARTICLE ON INDIAN PREMIER LEAGUE (IPL) YOUNGISTAN [pic] By Divya Gururaj Managing Director, MediaCom Sports are a great window on the society -David Halberstam, Pultizer Prize-winning author/journalist Which brings us to our biggest sports hoopla in India INDIAN PREMIER LEAGUE (IPL). On the back of millions of dollars, sinful player bids, unparalleled press coverage, star quotient, imported cheerleaders, was launched the INDIAN PREMIER LEAGUE (IPL) spectacle. The television ratings are big, the stadiums are packed to capacity, the team anthems jam radio airwaves INDIAN PREMIER LEAGUE (IPL) is suddenly the biggest thing to hit India. So, does the INDIAN PREMIER LEAGUE (IPL) success reflect a changing India, or is it just fantastic marketing? Possibly, a bit of both. The INDIAN PREMIER LEAGUE (IPL) capitalises on mirrors some emerging consumer trends therein lies its success. n India Shining: Its now Indias moment of glory thats what our GenX believes wants. India bidding for the worlds best players, Indians captaining global stalwarts INDIAN PREMIER LEAGUE (IPL) is an Indian takeover of cricket. Whatever the outcome of INDIAN PREMIER LEAGUE (IPL) final, it will still be an India win. Unlike the often stressful moments leading to disappointing outcomes of our national team versus another country, INDIAN PREMIER LEAGUE (IPL) is a total win-win for India. The Best The World Has To Offer: Unlike their parents, todays Indians are familiar with the worlds best latest. And they will not settle for less. INDIAN PREMIER LEAGUE (IPL) is just that. The best players from across the world, the cheerleaders flown in, the best brands offering customised merchandise, stadiums all spruced up, McD burgers CCD coffee on the stands. Even the spiffy, MI3 looking, walkie-talkie toting, security guards at the stadiums are so different from the portly bored policewallahs who would earlier herd crowds. Watching an INDIAN PREMIER LEAGUE (IPL) match live is actually a world-class experience (if you just ignore the parking hassles). Metros Going Global: Mumbai, Chennai, Kolkata are no longer about the Ghats, the Madrasis the Bongs. The IT ITeS boom has made our metros into multicultural, multilanguage, multiethnic, melting pots, with enough Gora presence. The INDIAN PREMIER LEAGUE (IPL) teams reflect just that. Homogeneous yet heterogeneous. Saurabh Tiwari, Manish Pandey Harbhajans being on the Mumbai Indians team will be giving sleepless nights to Raj Thackery his MNS. But thats what our cities are today thats what we have come to accept. Fast Furious: Time is at premium patience a forgotten virtue. For a young India, INDIAN PREMIER LEAGUE (IPL) is instant gratification. Three hours of excitement fast-paced action. Unlike other sports, in T20 there is some scoring every minute of the game. And when there is a break in the game, the cheerleaders ensure that the crowds remain titillated the adrenaline continues to flow. Pretty much the 2 minute-noodles-with-added-masala formula. Its time has finally come. Page 3 Is The Way To Be: In a country obsessed with Bollywood cricket, INDIAN PREMIER LEAGUE (IPL) has just the right mix. The star quotient in sports has never been so high. Our Bollywood team owners along with their glitterati friends have widened INDIAN PREMIER LEAGUE (IPL) from sports page to Page 3. There is something in it from everyone from the crazy cricket addict, to his SRK obsessed girl-friend INDIAN PREMIER LEAGUE (IPL) covers it all. The glitzy team uniforms (how can we ignore the gold silver pads), the Hollywood inspired team names of course, the Washington Redskins have caught a nations imagination. In fact, cheerleading is all set to debut as the latest career option for the young, swinging Indian. Show Me The Money: Money opulence rule. Our youngistan is obsessed by big money, bigger salaries, side money at the BPO, quick bucks on the Stock Exchange. To have is great, to have not is a non-option. INDIAN PREMIER LEAGUE (IPL) is the mother of big money. 160 players have been paid, unheard-of-dreamt-of money. And that is a big draw we are hooked to guys with big money. Remember Harshvardhan Nawathe, the first KBC winner how his winning episode doubled the already huge KBC ratings? Desperately Seeking Entertainment: Couch potatoes we no longer are. But so far, apart from the saas-bahu sagas, entertainment was limited to shopping, eating cinema. INDIAN PREMIER LEAGUE (IPL) is a great new hangout, evident by the stands packed mostly with young males 15-25 years, SEC AB, having the time of their lives. The festive atmosphere created by the cheerleaders, speakers blaring the team anthems Bollywood songs, all add to the picnic. But clearly, Indians are starved for some out-of-home entertainment. Media Maketh The Man: Our Indian idols are all created by media. Be it a Khali who emerged out of nowhere, a Prince who fell in a well, or Bhajji-Sree whose slapping is still hogging airtime. INDIAN PREMIER LEAGUE (IPL) has provided media with all the big bucks, glamour the sleaze which makes for great PR coverage. And the 25% increased ratings of the news channels are also reflective of an India which is lapping up sleaze, gossip tabloid journalism. Ready For Change: At home also, the shenanigans on-field, be it the cheery cheerleaders or the bad Bhajji, are a welcome relief for soap fatigued families, evident by the high TRPs of INDIAN PREMIER LEAGUE (IPL) the falling fortunes of daily soaps. INDIAN PREMIER LEAGUE (IPL) offered a whole new experience India was ready to give it a try. Of course, since most of India is a single-TV home, it also shows that, finally, the males have got hold of the remote. Changed But Rooted: Comparing INDIAN PREMIER LEAGUE (IPL) our recent debacles in hockey. Hockey through the years has remained as it was. Cricket has evolved from tests to ODIs to 20-20s now to league. Yet, there is heritage, tradition familiarity. Our great grandparents played cricket went to watch test matches (all five days of it). INDIAN PREMIER LEAGUE (IPL) is not a complete break from the past, yet its keeps pace with changing times. Whether the Ambanis or the Mallayas are able to milk this, their latest cow, remains to be seen. But what they Lalit Modi have created, perhaps truly represents the pulse of a nation. And a summer to remember. Cheer Leaders For INDIAN PREMIER LEAGUE (IPL) [pic] INDIAN PREMIER LEAGUE (IPL) for more publicity got INDIAN PREMIER LEAGUE (IPL) Cheer Leaders †¦ Got great advantage but went thru a lot of difficulty and negative publicity too Article with the worst publicity by Times Of India May 11, 2011, INDIAN PREMIER LEAGUE (IPL) cheerleader Gabriella Pasqualotto thrown out for blogging on flirtatious players Zee news Cheerleaders in INDIAN PREMIER LEAGUE (IPL) like walking porn WWW. SIFY. COM INDIAN PREMIER LEAGUE (IPL) cheerleader sacked for naming naughty players http://blogs. wsj. com Mumbai Indians Cheerleader Sacked for ‘Secret’ Diary KEY FEATURES OF INDIAN PREMIER LEAGUE (IPL) [pic] The INDIAN PREMIER LEAGUE (IPL) or Indian Premier League is a 20-20 format cricket tournament. This league was formed by the Board of Cricket Control of India (BCCI) and sanctioned by the International Cricket Committee (ICC) INDIAN PREMIER LEAGUE (IPL) has been conceived on the lines of the English premier league and NBA, where local teams with a defined fan base play against each other ? INDIAN PREMIER LEAGUE (IPL) has eight teams sold to franchises for perpetuity. These franchises can run the league in their individual styles and can raise resources from the primary market. ? SON Y-WSG has bagged broadcasting rights for 10 years for US$918mn, excluding marketing for US$108mn ? The franchise amount collected is US$724mn, with each of the clubs being sold for US$67-112mn, depending on the city. A total of 59 matches were played BROADCASTING RIGHT [pic] TELEVISION RIGHTS: The BCCI created history when it sold television rights to Sony–World Sports consortium for US$1. 02bn TITLE SPONSERS: On February 13 2008, Indian real estate developer DLF Universal secured exclusive rights to the INDIAN PREMIER LEAGUE (IPL) title sponsorship worth Rs 200 crore (over $50 million) for five years. Indian Premier League Vs. Indian Cricket League VS [pic] Difference between INDIAN PREMIER LEAGUE (IPL) and ICL Unlike the Indian Cricket League (ICL), the INDIAN PREMIER LEAGUE (IPL) is an official sanctioned Twenty20 tournament. Owing to its recognition by the International Cricket Council (ICC), it will enjoy a better status and international reach. Also each team has individual owners. Television Rights On January 14, 2008, it was announced that a consortium consisting of Indias Sony Television network and Singapore-based World Sports Group secured the rights of the Indian Premier League. The record deal is for ten years at a cost of US$1. 026 billion. As part of the deal, the consortium will pay the BCCI US$918 million for the telecast rights and US$108 million for the promotion of the tournament. The BCCI announced that the bulk of the profit from this deal would initially go to the INDIAN PREMIER LEAGUE (IPL) franchises themselves, gradually reducing this amount over the duration of the contract. Network Ten has purchased the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 $15 million. Title Sponsorship Rights Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years. Franchises The magnitude of the Indian Premier League was confirmed when the winning bidders for the eight franchises were announced on January 24, 2008. While the total base price for auction was US$400 million, the auction fetched US$723. 59 million. The official list of franchise owners announced and the winning bids were as follows. Franchise owner and price paid Bangalore Vijay Mallya/UB group USD 111. 6 million Chennai Super Kings India Cements USD 91 million Delhi DareDevils GMR group USD 84 million Hyderabad Deccan Chronicle USD 107 million Jaipur Emerging Media (Manoj Badale, Lachlan Murdoch, Suresh Chellaram and investors) USD 67 million Kolkata Shah Rukh Khans Red Chillies Entertainment in partnership with Juhi Chawla and Jay Mehta USD 75. 09 million Mohali Preity Zinta, Ness Wadia (Bombay Dyeing), Karan Paul (Apeejay Surendera Group) and Daburs Mohit Burman USD 76 million Mumbai Mumbai Mukesh Ambanis Reliance Industries Limited USD 111. 9 million. Entertainment industry is treated as the most prominent and emerging industry in the whole world. It is growing at rate faster than any other industry in the world even in this time of recession. Indian premier league has opened the doors to the next big media movement. India is one of the fast growing markets in the world and INDIAN PREMIER LEAGUE (IPL) and ICL has provided it with another media explosion. The current estimate of Indian entertainment and media industry are at INR 353bn ($8. 2bn). It is estimated to grow at a rate of 19 percent for the next five years. REVIEW INDIAN PREMIER LEAGUE (IPL) and ICL are two products that was able to create an impact in the marketing industry by providing services to an industry which was very hungry for products like that. Both this products created a value by offering the best entertainment possible. The definitions provided by Kotler proves right in case of this products. â€Å"Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchange products of value with others† -(Kotler,1991). Marketing is the most important factor for any industry. There are different ways in which different industry uses the marketing strategy for the effectiveness of their success. Marketing is a very wide concept it starts when we think of product, then we plan, and then create the product and finally we sell the product. It uses different strategies to accrue competitive edge in the market( Porter’s,1997). This strategies are widely used in this report to understand the different kinds of approaches this companies have adopted to target the customers. SWOT and PEST analysis is used in the report to understand the macro forces that are currently active in the industry. Kotler’s and Porter’s analysis is used throughout the report to understand the marketing mix, marketing strategies and macro forces. INDIAN PRIMIER LEAGUE: THE NEXT GENERATION OF CRICKET INDIAN PREMIER LEAGUE (IPL) is expected to earn 2 billion dollars to BCCI (Board of cricket control board of India in the next 5 years. INDIAN PREMIER LEAGUE (IPL) had bring a revenue of 1200crore rupees in the first year more than double the entire sports budget of India of 490crore rupees. INDIAN PREMIER LEAGUE (IPL) is considered as recession proof. Because of General elections in India INDIAN PREMIER LEAGUE (IPL) had to move to South Africa as the Government of India was unable to provide security for the event. In 2008 Set Max channel’s (SONY Entertainment) revenue market share has raised from a pre-INDIAN PREMIER LEAGUE (IPL) level of 5. 7% to 28. 8%, says the report. Its share of prime time has gone up to 29%, higher than the cumulative market share of the top nine Hindi general entertainment channels. From next year, Sony is projected to gross about Rs 650crore in advertising revenue for about 45 days of INDIAN PREMIER LEAGUE (IPL), which would be 7% of the entire estimated TV ad revenue of around Rs 9,000crore for the whole year. (http://Indian Premier League (IPL). timesofindia. indiatimes. com/articleshow/msid-3084001,prtpage-1. ms) OPENING DOORS TO THE BIGGEST MEDIA MOVEMENT [pic] ? Indian premier league created a new era of marketing sports in India. In this report I have tried to sort the similarities and difference it has with Indian cricket league. ? INDIAN PREMIER LEAGUE (IPL) is a US2bn property , it is attempt to sell cricket as a reality show ? Like England it has succ essfully promoted club culture in India for the first time. ? INDIAN PREMIER LEAGUE (IPL) provides a new entertainment genre which cut across borders. ? It is used as a means to promote some brands (UB group) and some consider it as an investment(e. . India cements). ? First edition of INDIAN PREMIER LEAGUE (IPL) has earned 1200crore profit that is double the amount Indian government spends for its entire sports budget. ? The market value of the teams has grown more than 300 percent this year. ? It is a concept sell. ? The main sponsor of INDIAN PREMIER LEAGUE (IPL) is DLF Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product INDIAN CRICKET LEAGUE (ICL)- THE UNDER DOG [pic] ICL or India cricket league is a parallel private cricket league runs with INDIAN PREMIER LEAGUE (IPL). It has got both versions of cricket that is 50 over and 20 over format of the game even though more emphasis is given to the 20-20 format. When started INDIAN PREMIER LEAGUE (IPL) consisted of 6 teams then by 2008 it has been increased to 8 and then in the second half of the year by 9. Board of cricket control of India considers ICL as unauthorised league and it has barred ICL players from taking part in any tournament hosted by ICC or BCCI. Indian cricket league still has its share of audience. It has got international players from almost all the cricket playing nations. It is headed by one of the legends of Indian cricket Mr. Kapildev, former captain of world cup winning team of India. ICL has got players like Brain Lara, who is considered as one among the top 3 players the world has ever produced. ? ICL is launched by Subhash Chandra in May 2007. ICL is a unique concept in cricket after Zee was not able to secure rights of the World Cup 2011. ? Subhash Chandra owns ICL unlike the eight teams in INDIAN PREMIER LEAGUE (IPL) owned by different franchises. ? ICL has more than 200 players with 9 teams in total. ? ICL investment is more than 1billion dollars in total. ICL has three event televised in a year compared to INDIAN PREMIER LEAGUE (IPL) which only have one. ? ICL has faced problems in finding grounds. ? It has generated revenue of 750 million in the first 3 years. BROADCASTING RIGHT First season of ICL was played in only one venue. The second season was more successful as ICL was able to secure three venues for 24 matches. ICL was able to telec ast matches on Zee Sports and Ten Sports. Other telecasters include Geo Super in Pakistan, Astro Telkom Malaysia, Starhub in Singapore, Showtime Arabia in Middle-East, Zee Sports in USA Canada and Zee Cinema in United Kingdom Europe. Global rights have been sold for US$10mn. TITLE SPONSERS: Edelweiss was the title sponsor with Rs150mn (for ten years) OTHER SPONSERS: JVC, Aircel, Vodafone and Intel were associate sponsors MARKETING MIX INDIAN PREMIER LEAGUE (IPL) 1. The production of INDIAN PREMIER LEAGUE (IPL) as a service product is exemplified by the mere volume of the production of revenue from every aspect of the game. 2. Teams, players and every small aspect related to INDIAN PREMIER LEAGUE (IPL) has become an INDIAN PREMIER LEAGUE (IPL) product. 3. Factors like material management for stadiums, players, Facilities arrangement for players, spectators, Guests, etc transportation management and allied activities require a proper management and BCCI has made all possible efforts to provide with the best facilities to everyone from spectators to players and third parties involved 4. One of the leading products in the segment. ICL Both INDIAN PREMIER LEAGUE (IPL) and ICL are having similar product. What ICL has is that, apart from the 20-20 match up, ICL has also planned to introduce 50 over match by 2010. Other than that both INDIAN PREMIER LEAGUE (IPL) and ICL have similar products. INDIAN PREMIER LEAGUE (IPL) 1. The venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. ICL 1. In first phase ICL they only had one stadium. Now it has 3 stadiums in India, to an extend it was a barrier in attracting crowd from various places. INDIAN PREMIER LEAGUE (IPL) 1. Follows a policy of price leadership strategy. 2. It also uses premium pricing strategy. 3. Gate revenues in INDIAN PREMIER LEAGUE (IPL) are largely dependent on stadium capacity and purchasing power of city. They are expected to vary between Rs200-Rs5, 000 premium seating. 0% of tickets will go to INDIAN PREMIER LEAGUE (IPL). Internationally, most of these teams own stadiums ICL 1. Penetration pricing 1. Uses all medium of advertisement it includes TV, newspaper, internet, billboards etc. 2. It follows the princIndian Premier League (IPL)e of controversy marketing. Marketing controversy either way, the end result is unparalleled cove rage; residual awareness of your product, which later most definitely translates into brand recall, and even sales. 3. Live concerts. 4. Uses film stars like Sharuk khan, Akhsay Kumar etc for promotion. 5. Grant opening ceremony. 6. Worldwide telecast. MARKETING ENVIRONMENT There are several actors and forces present in the industry that determine the fate of the product, INDIAN PREMIER LEAGUE (IPL) and ICL is no exception to this. We can classify those macro forces mainly into 6 groups 1. Demographic environment 2. Physical environment 3. Economic environment 4. Technological environment 5. Socio-cultural environment 6. Political and legal environment (Marketing management 12th edition(12e) by kotler and keller page numer-27) I have used two variables in SWOT analysis to understand the macro environment that is OPPUTUNITIES and TREATS and to understand the micro environment STREGTH and WEAKNESS is used. SWOT ANALYSIS STRENGTH ? INDIAN PREMIER LEAGUE (IPL) is based on the 20-20 format of cricket which would be completed within 3 hours. It is fast-paced and exciting, and more over it can be played in weekend or weekend afternoons. That makes it appealing like American football, basketball and soccer. It will appeal both to TV audience and as a spectator sport. ? INDIAN PREMIER LEAGUE (IPL) structure is such that all the aspects works in great balance to maximise the profit. ? India is cricket crazy nation so it is easy to promote the products like INDIAN PREMIER LEAGUE (IPL) and ICL. WEAKNESS 20-20 has become so popular that it can damage the other forms of cricket that is 50 over game and test cricket. ? There is always a distance from fans as it is difficult for everyone to get into the ground to see the matches. ? It is very difficult for sports and business to go together, business needs quick results but in a team sport it might time gel a group together. If management and team a re two levels it creates problems for the players. OPPURTUNITIES ? INDIAN PREMIER LEAGUE (IPL) is very attractive as a marketing communication opportunity since it has a large potential mass audience, especially for advertisers and sponsors. If the franchisees are able to generate a large fan base then it will be able to generate a large TV revenue ? Fan are of different types so there will be more corporate hospitality, season tickets, away tickets, TV pay-per-view and other ways to segment the markets for INDIAN PREMIER LEAGUE (IPL) ? Opportunity for merchandising is very huge e. g. sales of shirts, credit cards and other fan memorabilia. Grounds can also sell refreshments and other services during the game. ? This version helps to gain more youngsters to game and this will create a long term fan base for the frachesies. Their parents and older cricket fans may still prefer older forms of cricket. Youth market will also force the other to buy the product as status symbol. ? India has traditionally high inflation rate but the franchise has to pay only a fixed rate still 2017-18 means the investment is safe. THREATS ? Revenue will be more for highly supported team not for the highly priced team. ? Franchises are highly expensive. The most expensive team was brought by mukesh ambani for $111. 9million and the lowest Rajasthan royal for $67million. If the fan basis does not generate enough income then it will be difficult to pay the salaries for the players. ? If the best invested players don’t play well then you may not see the return on investment. ? The return on investment will have to for the long term as we cannot expect fast returns from all quarters quickly. ? It is the responsibility of the board of cricket control board of India to keep the level of competition with the other boards. It is the responsibility of the board to attract the top names of cricket to India. To understand macro forces in detail PEST analysis is used. PEST ANALSIS POLITICAL FACTORS ? Government of India was unable to provide security for the 20-20 tournament so it had to move to South Africa with immediate effect. ? Terrorism and political instability still remains a problem in India. ECONOMIC FACTORS ? Indian economy is facing deflation (. 12) so the investment in short term is not a safer option. ? Recession in world economy is another major issue so the purchasing power of the customer is considerably week ? INDIAN PREMIER LEAGUE (IPL)’s second edition had to move to South Africa it will cause a minimum loss of 250 crore rupees for the government of India in the form of taxes. As the stadiums in South Africa are comparatively smaller than India, it will cause the franchisees to loss another 50 crore rupees. ? Still Indian economy is growing at a faster rate than any other country except China and cricket is the life blood of almost every Indian. ? INDIAN PREMIER LEAGUE (IPL) is expected to bring BCCI 4500 crores in the next 10years. SOCIAL FACTORS ? India is a cricket crazy nation so the promotion of cricket is not at all an issue for the franchisees. ? 20-20 cricket is able to attract the young population of India. TECHNOLOGICAL FACTORS Cable television is still not available to large population of India. LIKELY EFFECTS ON THE INDUSTRY IN NEXT 12 MONTHS India is expected to grow at rate of 7 percent. Cricket has got a large fan base in India and it the only one industry in India expected outperform the effects of recession. Recent biding for player is an example for this effect. If the government of India can provide enough security then cricket will bring enough money for the economy. At the beginning of 2010 INDIAN PREMIER LEAGUE (IPL) will have 4 more teams that mean more money in the economy and growth in the sector is bound to increase. All the INDIAN PREMIER LEAGUE (IPL) franchisees will earn profit from this year as already 3 teams were able to generate profit in the first year itself. INDIAN PREMIER LEAGUE (IPL) from this year onwards will have a new market also in the form of South Africa. This will increase the viewership and it will also make International cricket council to find specific time slot for INDIAN PREMIER LEAGUE (IPL). TV revenues is expected to grow as INDIAN PREMIER LEAGUE (IPL) governing body has decided to have another brake of 5 minutes in between . RESEARCH METHODOLOGY Extensive research was carried out for the successful completion of this project. Both primary and secondary data were collected from various Sources. PRIMARY DATA: The main data was collected from the zonal office of INDIAN PREMIER LEAGUE (IPL) situated in Mumbai. An email which contains the typical details and strategies was received as feedback. The Marketing wing of both INDIAN PREMIER LEAGUE (IPL) ICL was contacted for preparing this assignment. Due to expense factor, communication was mostly done via email. The marketing department gave relevant information about the data. SECONDARY DATA: The secondary data in this study is collected from various magazines, Newspapers and Websites. Analysis and others parts are done on the basis of these secondary data and knowledge collected from the marketing lectures. LIMITATIONS My study is based on Primary data collected was only through phone and e-mail. The data from the primary source was very limited and it does not give the real picture of the Indian Entertainment Industry. The transparency of the data that is available is not entirely trustworthy. The net worth worth of the entertainment industry and the actual worth is not always the same. The time scale for studying the entire assignment was short. Such a vast case cannot be studied in a short span. There was also geographical constrains in collecting the data. Another important limitation was the communication gap. The only ways possible which could be effectively utilised were the telephone and e-mails. But these took lot of time as this entertainment industry is so scheduled. DISCUSSION INDIAN PREMIER LEAGUE (IPL) Commissioner Lalit Modi is confident that recession will have no impact on the tournament. He told CNN-IBN on 5th February that â€Å"the glitzy Twenty20 league is virtually recession proof† Lot of experts also believe that INDIAN PREMIER LEAGUE (IPL) is one industry that will do well even in this time of recession. This research tries to bring out the after-effects’ of such a system and its influence in various segments of people. My own analysis also prove that the above statement is true because the valuation of one of the teams of INDIAN PREMIER LEAGUE (IPL) that is Rajasthan Royals has gone upto 3733 percent appreciation in its share value. This fact shows that there is a growing interest in this product. (http://Indian Premier League (IPL)cricket4u. com/2009/02/05/long-term-contracts-make-Indian Premier League (IPL)-recession-proof-modi) One of the hot debate about the form of cricket is that 20-20 format kills Test cricket . As per Rahul Dravid one of the most successful Indian cricketer â€Å"T20 is unique and lot of young Indian players are excelling in this format. Whether they can take this confidence to the next level is debatable. It’s not going to be easy and the skills with which you achieve success in T20 may not help you give you success in Ranji and Tests† But the continuous success of Indian cricket in all forms of cricket in the last 2 years proves that this analysis of Rahul proved to be wrong. The confidence these youngsters have gained from 20-20 proved to useful in the other forms of cricket also. Indian Premier League (IPL)cricketlive. om/Indian Premier League (IPL)/indian-premier-league-quotes CONCLUTION INDIAN PREMIER LEAGUE (IPL)’s ability to sustain and grow its popularity in the long-term depends on the ability of individual franchises to break out and become large media properties on their own. Franchisees may also have to increase their marketing and promoti onal spends to effectively monetise their fan base and build brands out of their respective teams. Apart from finding more team sponsors, franchisees may try to increase the mix of premium seating in their home stadiums. At the moment a bit might be  too  different if we look INDIAN PREMIER LEAGUE (IPL) and ICL. In  the recent  format  advantage  can  be  taken  by  organising   matches  between   this  two winners that is more matches can be played between the two leagues. In the coming year more innovation is expected we might be able to see 10-10 or a 5-5 over format of cricket. Recession VS INDIAN PREMIER LEAGUE (IPL) Modi said INDIAN PREMIER LEAGUE (IPL) will not be hit by INDIAN PREMIER LEAGUE (IPL) but unfortunately it did – by article on http://cricketnext. in. com/news/recession-wont-hit-Indian Premier League (IPL)-auction-modi/37855-14. html And Indian Premier League (IPL)ticket. om/2009/01/Indian Premier League (IPL)-season-2-recession-hits-Indian Premier League (IPL). html CRICKETNEXT With big names such as Pietersen and Flintoff, the second INDIAN PREMIER LEAGUE (IPL) auction in Goa next week will be eagerly watched. INDIAN PREMIER LEAGUE (IPL) chairman Lalit Modi tells CNN-IBN that he expects the auction to generate quite a buzz despite the econ omic recession INDIAN PREMIER LEAGUE (IPL)TICKET The year  2007-08 saw sackings like never before in the world of cricket. From  coachesto CEOs and  officials  of all kinds, almost  everybody  was shown the door for reasons notpertaining  to performance alone. The year  2008-09  promises  to be a  little different. The year  2008-09  promises  to be a  little different. This year, it wont just be  coachesand  officials  getting  the pink slips; even cricketers will get them. At least three  franchisees  of the  Indian Premier League  (INDIAN PREMIER LEAGUE (IPL)) have already taken thenecessary  steps to downsize their teams. The marching orders are likely to be served at the junior level. While Mumbai Indians plan to bring down their 27-member contingent to 18, teams like Deccan Chargers and Delhi Daredevils are planning similar moves. . So what has triggered the move? Recession? Not really if the  franchisees  are to be believed. Simply put they have grown wiser in the second year. Last year, we were very new to the concept and it all happened so fast. But this year onwards, expect most of the teams to work on a target-based princIndian Premier League (IPL)e. They know exactly what theyre going to be eyeing for or in terms of cricket, what their team composition is going to be during the two-month period, says a franchise official. Chargers have given Adam Gilchrist and Darren Lehmann, captain and coach respectively, the entire responsibility of manning team  requirements. Of course, as one Chargers official suggests, this has come with a rider to get rid of all extra costs. In general, most  franchisees  now have a better idea of a core group functioning. Similarly, the captain, coach and senior players have a good understanding of the kind of team required. Were going to stick to that, he says. Other than the under-19 players (two per franchise), bought on a three-year contract during the 2008 auctions after India won the World Cup in Malaysia, most of the fringe players, picked from the domestic circuit, will in all likelihood be dumped. Mumbai Indians are tight-lipped for now, waiting for Sachin Tendulkar to give his nod, before the axe is wielded. Its going  to be a  common affair with the economic scenario so depressing. It wont be the case with Mumbai alone, says an official involved closely with the Mumbai cricket. EXCESS BAGGAGE At least three INDIAN PREMIER LEAGUE (IPL)  franchisees  have already taken the  necessary  steps to downsize their teams. The marching orders are likely to be served at the junior level, most of them being fringe players. Mumbai Indians plan to bring down 27-member contingent to 18; waiting for Tendulkars nod. Teams like Deccan Chargers and Delhi Daredevils are planning similar moves. The reason? Teams want to work on target-based princIndian Premier League (IPL)e. INDIAN PREMIER LEAGUE (IPL)  A  GAME  OR  BUSINESS TV,Internet,Newspapers Everymedium is flooding with DLF INDIAN PREMIER LEAGUE (IPL),a privateevent; that above all,explains the successof Indian Premier League. For a privateevent ,entire media is fighting to give freeof cost coverage! Strange ,but  Interesting! So what marketing and branding strategyhas worked in favour of INDIAN PREMIER LEAGUE (IPL)? Charm Of INDIAN PREMIER LEAGUE (IPL): Mega Event To keep it focused in 20 overs It structured teams around states By following a well tried  internationalmodel of clubs and player auctions Media hype Board of Cricket Control in India Shah Rukh Khan, Preity Zinta and ShilpaShetty Cost of teams: Rajasthan  Royal  $67mn Kolkata  Knight  Riders  $75. 09mn Delhi  Daredevils  $84mn Kings  XI  Punjab  $76mn Royals Challengers Bangalore $111. 6mn Hyderabad  Deccan  Charges  $107 Chennai  Superkings  $91mn Mumbai  Indians  $111. 9mn Sahara  Pune  Warriors  $370mn 10 Kochi $333. 33mn Valuation 1. Rajasthan Royal $45. 2mn 2. Kolkata Knight Riders $46mn 3. Delhi Daredevils $40. 5mn 4. Kings XI Punjab $36. 1mn 5. Royals Challengers Bangalore $41. 9mn 6. Hyderabad Deccan Charges $34. 4 7. Chennai Super kings $48. 8mn 8. Mumbai Indians $40. 8mn Team composition rules are: Sponsorship: A deal with beer and airline conglomerate Kingfisher at $ 26. 5-million [pic] So where is the money coming from†¦ Media Right |Central revenue |Money raised by franchise |Franchise Bid Money | |$1billion for 10yrs |Title sponsorship of event |Selling advertisement for stadia |Cost of teams | |Sony |Licensed merchandise |Licensing products | | | | |Merchandise sale | | | | |Advertising on ticket | | | | |Gate money | | Money Sources |BCCI |Franchise |Players | |Media Right |20% |72% |8% | |Central Revenue |40%